Brand Messaging Specialist

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Role

Keysight is shaping the future of technology, and we need a storyteller who can do the same for our brand. If you live and breathe brand storytelling, love turning complex ideas into compelling narratives, and want to shape how the world sees the engineers behind the world's most innovative engineers, this role is for you.

We're at a defining moment. Over the past decade, we've expanded fast-entering new industries, acquiring cutting-edge capabilities, and delivering more impact than ever. But as we evolve, so must our story. We need someone who can sharpen our narrative, clarify our positioning, and make sure the world sees exactly why Keysight is the partner that helps innovators push the limits of what's possible.

As Brand Messaging Specialist, you'll craft flagship content, thought leadership, and bold narratives that showcase the real impact of our technology. You'll work with engineers, researchers, and business leaders to transform complex ideas into clear, engaging, and persuasive brand stories. You'll have the freedom to experiment, push boundaries, and elevate how Keysight shows up in the world.

This is a big, high-impact role for someone who's ready to build, scale, and own a brand narrative that makes people sit up and pay attention.

What You'll Do

• Clarify and amplify Keysight's story, showing how we help engineers and businesses innovate faster, solve complex engineering challenges, and shape the future of technology.
• Make our brand relevant today, uniting our legacy, acquisitions, and expanding portfolio into a compelling, cohesive narrative.
• Create high-impact brand stories that build preference and position Keysight as the partner of choice for the world's top innovators.
• Scale messaging across teams and channels, ensuring consistency in marketing, sales, executive comms, and digital content.
• Lead and collaborate with agencies to create powerful, high-quality content that brings our brand to life.
• Tailor messaging for different audiences, making sure our story resonates with engineers, decision-makers, and industry leaders worldwide.
• Explore and implement new storytelling formats, using video, interactive content, and emerging media to keep our brand fresh and engaging.
• Use insights and data to fine-tune messaging, ensuring everything we create is strategic, relevant, and high-impact.

Who You Are

• A brand storyteller at heart-someone who knows how to turn technical expertise into compelling, real-world narratives.
• 7+ years of experience in branding, messaging, or communications-ideally in B2B technology or engineering-driven industries.
• A strong writer with a sharp strategic mind, able to craft flagship content and executive messaging that shapes brand perception.
• Experienced in scaling messaging across teams and ensuring clarity and consistency across all brand touchpoints.
• A visual thinker with an eye for design and storytelling that grabs attention and reinforces brand impact.
• A self-starter who thrives in a fast-moving environment, balancing multiple projects without missing a beat.
• A lifelong learner who keeps up with the latest in branding, content, and storytelling to keep us ahead of the game.
• Bachelor's degree in marketing, communications, business, or engineering.

Why You'll Love This Role

At Keysight, we don't just talk about innovation-we power it. Our technology is behind the breakthroughs shaping tomorrow, and our brand should reflect that. This is your chance to craft a brand story that stands out, resonates, and gets people talking.

You'll work with smart, passionate people, collaborate with world-class engineers, and have the space to think big, be bold, and push creative boundaries. If you're a brand rockstar who loves storytelling and wants to make an impact in tech, we'd love to hear from you.

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Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $114,620.00 - MAX $209,600.00

Colorado pay range: MIN $106,130.00- MAX $176,880.00

New York pay range: MIN 125,760.00 X- MAX $209,600.00

Washington state pay range: MIN $106,130.00- MAX $176,880.00

Note: For other locations, pay ranges will vary by region

This role is eligible for Keysight Results Bonus Program

US Employees may be eligible for the following benefits:

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)