Product Manager - Personalization & MarTech Innovation

Aquent is partnering with a pioneering financial services leader to find a visionary professional who will revolutionize how millions of customers experience personalization. In this dynamic role, you will have the unique opportunity to shape the digital future of customer engagement, bridging strategic business goals with cutting-edge marketing technology to transform how individuals interact with innovative financial services and products.

The Opportunity

We are seeking an exceptional driver of innovation to lead next-generation marketing technology and personalization initiatives. Reporting to senior leadership, you will serve as the strategic bridge between business growth priorities, emerging MarTech, and external innovation partners. This is an incredible opportunity to own the discovery, experimentation, and delivery roadmap for next-generation personalization, dynamic creative, and journey optimization across an enterprise ecosystem. You will lead cross-functional agile teams through rapid proof-of-concept (PoC) pilots, validate business value using rigorous testing frameworks, and scale proven technologies into enterprise-wide production capabilities.

What You'll Do

• Define and champion a multi-quarter capability roadmap for personalization and optimization, ensuring alignment between technical feasibility, exceptional customer experiences, and measurable business ROI.
• Lead agile product ownership activities, including backlog grooming, sprint planning, and story definition within enterprise Agile frameworks (Scrum/Kanban/SAFe), translating strategic marketing opportunities into clear technical requirements, user stories, and acceptance criteria.
• Design and execute disciplined pilot frameworks complete with explicit hypotheses, data/API requirements, baseline metrics, and KPIs to strategically decide whether to scale, iterate, or sunset partner solutions.
• Orchestrate seamless collaboration with engineering, data analytics, creative, privacy, and compliance teams to ensure all capability implementations adhere to architectural standards and regulatory governance.
• Lead technical discovery and capability evaluation with leading MarTech and AI partners, steering technical co-development and solution alignment to foster innovative solutions.
• Transition successful pilots into robust, repeatable, production-grade capabilities by developing operational playbooks, conducting internal training, and ensuring smooth handoffs to campaign delivery teams.
• Track and report post-launch capability adoption, incremental lift, and operational efficiencies through structured quarterly reviews with marketing and technology leadership, showcasing tangible impact.

Where You'll Make an Impact

Your near-term pipeline spans several core capability pillars, offering immediate opportunities for significant impact:

• Omnichannel Personalization: Expand dynamic, attribute-based content engines across mobile, SMS, and B2B platforms within the Salesforce ecosystem.
• AI-Driven Creative Optimization: Pilot next-generation AI modules, such as Movable Ink DaVinci and Dynamic Yield, to evaluate predictive layout, subject-line, and content optimization strategies.
• Data-Enabled Dynamic Media: Scale automated, data-driven video and interactive asset generation, utilizing platforms like SundaySky, across multi-touch customer journeys.
• Foundational Data Enablement: Collaborate closely with data engineering teams to sustain and optimize real-time customer data feeds that power sophisticated behavioral personalization.

What You'll Bring

• Experience: 5+ years of experience in Marketing Technology (MarTech), digital product management, or technical product delivery.
• Agile Expertise: Proven hands-on experience managing product backlogs, authoring technical user stories, and working directly with software engineering and data teams in an Agile environment.
• Testing & Validation Acumen: Demonstrated track record of structuring pilots/PoCs, establishing baseline metrics, and accurately measuring incremental marketing performance.
• Stakeholder Management: Exceptional communication skills with the ability to translate complex data integrations and MarTech concepts effectively to non-technical business partners and executive leaders.

What Will Make You Stand Out

• Domain Knowledge: Direct experience with enterprise personalization engines, dynamic creative optimization (DCO), and decisioning platforms (e.g., Movable Ink, Dynamic Yield, SundaySky, Zeta Experiences, Salesforce Marketing Cloud).
• Industry Experience: Background in regulated industries such as Financial Services, Fintech, Healthcare, or complex B2B/B2C environments.
• Emerging Tech & AI: Familiarity with modern AI/ML personalization applications, predictive modeling, and responsible AI governance.