Job Title: Senior Specialist, Talent Attraction
Duration: 6-Month (Leave Coverage; extension dependent on business needs and performance)
Work Arrangement: Flexible - 100% Remote OR Hybrid (3 days onsite / 2 days remote at North Chicago, IL 60064)
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM CST
Function / Team: Talent Acquisition / Recruitment Marketing (Operations & Innovation)
Position Summary:
We are seeking an experienced, hands-on
Senior Specialist, Talent Attraction to join our Talent Acquisition team.
This role acts as a primary execution and operational partner responsible for digital recruitment marketing campaigns, employer branding initiatives, candidate engagement communications, career site CMS administration, and agency/vendor coordination.
The ideal candidate is an independent, execution-oriented practitioner with deep experience managing digital and social advertising campaigns (Meta, Google Ads, programmatic media), working directly with external recruitment marketing agencies, maintaining CMS-driven career sites, and driving CRM candidate communications.
(Note: This role is focused on content strategy, digital campaigns, website management, and vendor oversight-not event production.)
Required Qualifications:
- Experience: 5+ years of dedicated, hands-on experience in recruitment marketing, talent attraction, or employer branding.
- Education: Bachelor's degree in Marketing, Communications, Human Resources, or equivalent practical experience.
- Paid Advertising & Media: Demonstrated experience managing paid digital/social campaigns (Meta, Google Ads) and working directly with external advertising agencies.
- Analytics & Performance Tracking: Solid background in marketing analytics, campaign tracking, attribution setup, and performance reporting.
- Project & Stakeholder Management: Proven track record managing multiple complex projects, tight deadlines, and cross-functional enterprise stakeholders with high independence.
- Communication: Exceptional written communication and copywriting skills tailored for candidate attraction and engagement.
Preferred Qualifications
- Phenom Platform: Hands-on administrative experience with the Phenom platform (Career Site CMS, CRM candidate campaigns, and chatbot management) is strongly preferred.
- Programmatic Recruitment Media: Prior experience working with programmatic recruitment ad platforms (such as Appcast).
- CMS & Web Management: Direct experience creating/editing web pages, landing pages, and applying basic SEO principles within an enterprise CMS.
- Workflow Tools: Hands-on familiarity with Asana for campaign tracking and ServiceNow for ticketing/request management.
- Enterprise Environment: Experience supporting large-scale, matrixed Talent Acquisition or Employer Brand initiatives.
Key Responsibilities:
Recruitment Marketing & Campaign Management
- Execute, manage, and optimize paid and organic recruitment marketing campaigns in close partnership with external recruitment advertising agencies.
- Provide agency oversight: review and approve campaign strategies, creative assets, ad copy, spend/budgets, and strategic recommendations.
- Monitor end-to-end campaign performance, tracking analytics and ROI to deliver data-backed optimization recommendations.
- Manage campaign timelines, milestones, and deliverables across cross-functional enterprise stakeholders.
Vendor Management & Programmatic Advertising
- Serve as the primary operational contact for external recruitment marketing agencies and programmatic recruitment advertising platforms (e.g., Appcast).
- Coordinate day-to-day media activities, tracking source codes, URLs, and setup requirements across recruitment platforms.
- Partner with Talent Acquisition, Corporate Marketing, Public Affairs, and Employer Value Proposition (EVP) teams to align campaign strategies.
Career Site, CMS & Candidate Experience Tools
- Administer, update, and maintain career site content, specialized landing pages, and SEO architecture within the CMS environment (Phenom).
- Support launch readiness, testing, and quality assurance for ongoing career site enhancements and new web page rollouts.
- Manage and monitor candidate experience tools, including recruitment chatbots and candidate interaction workflows.
- Ensure ongoing CMS governance, candidate accessibility standards, and fraud mitigation best practices.
CRM Communications & Content Strategy
- Own and maintain recruitment marketing CRM campaign calendars and candidate communication workflows.
- Design, coordinate, and execute targeted candidate email campaigns (global, functional, and skill-based pipelines).
- Review, draft, and refine compelling recruitment marketing copy, aligning with Corporate Marketing and EVP guidelines.
Talent Acquisition Operations & Project Management
- Track and manage marketing workflows, deliverables, and timelines utilizing project management tools (Asana).
- Handle recruitment marketing-related intake and service requests via ServiceNow.
- Maintain, update, and document recruitment marketing standard operating procedures (SOPs) and playbooks.
- Facilitate regular operational alignment meetings across Talent Acquisition teams and internal partners.
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