Lifecycle Marketing Operations Manager

Aquent is excited to partner with a global leader in media products and services, an organization at the forefront of digital communication that consistently delivers innovative experiences to millions worldwide. This pioneering company is constantly evolving, connecting with its vast customer base through cutting-edge on-device and automated messaging, making a tangible impact on global user engagement.

Are you a self-motivated and curious lifecycle marketing expert ready to shape how millions of users engage with groundbreaking media products and services globally? We are seeking a dynamic individual to become a pivotal subject matter expert in customer journey orchestration. In this role, you will drive awareness and engagement through flawlessly executed multi-channel communications, directly influencing how users discover and interact with innovative media products. You'll be instrumental in shaping day-to-day operational workflows, collaborating across strategy, product, engineering, and business teams to bring innovative communication strategies to life. This is an unparalleled opportunity to contribute to a world-class team, redefine how people interact with media, and make a significant, tangible impact on global user engagement in a fast-paced, evolving environment.

What You'll Do

• Develop, test, and deploy sophisticated customer journeys, meticulously assessing product and strategy objectives, platform capabilities, and data needs to ensure optimal performance.
• Collaborate and communicate clearly and effectively with diverse stakeholders on complex, large-scale global projects, ensuring operational plans, deliverables, and risks are meticulously addressed and aligned.
• Optimize campaign performance through rigorous A/B testing, driving incremental growth and continuous program improvement across all initiatives.
• Monitor campaign performance for operational integrity, proactively identifying and communicating issues to internal teams for swift resolution and minimal disruption.
• Identify key opportunities to enhance campaign performance, streamline operational efficiency, improve processes, and refine product tooling to elevate the overall customer experience.
• Build and maintain a comprehensive knowledge portal of best practices and playbooks, serving as an invaluable reference and training resource for the team and fostering a culture of continuous learning.

What You'll Bring

• 5-7 years of hands-on lifecycle marketing experience, with a proven track record of building and launching successful acquisition and engagement initiatives.
• Proficiency with leading CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• A high aptitude for logical reasoning and critical thinking, enabling you to navigate complex challenges and develop innovative solutions.
• Exceptional attention to detail and organizational skills, ensuring the timely delivery of high-quality projects with precision.
• A proactive, thoughtful, and resourceful innovator with a willingness to tackle ambiguity and overcome roadblocks, consistently seeking improvements.
• The ability to react calmly to unexpected challenges, devise effective contingency plans, make sound judgment calls, and pivot as needed under pressure in a dynamic environment.
• A strong team player mentality, consistently considering the impact of your work on partners and fostering collaborative success across departments.
• Effective communication skills across all mediums, from instant messaging and email to formal presentations, ensuring clarity and alignment.
• BA/BS degree preferred, or equivalent work experience.

Nice-to-Have Qualifications

• Experience with SQL.