Social Media Manager

The Division of Strategic Communications bears primary responsibility for maintaining and safeguarding the university's public image through strategic marketing, public relations, media relations, news services, publications, executive messaging, digital communications and social media, and crisis and emergency communications. The division establishes standards for articulating the university's mission, vision, core values, strategic goals, and visual identity; promotes UNCSA performances, events, philanthropic opportunities, and the accomplishments of its students, alumni, faculty, and staff; and maintains the university's principal external communications channels, including the website and institutional social media. Strategic Communications also provides communications counsel, insight, and planning support to the Chancellor and other senior leaders.

The Social Media Manager reports to the Director of Digital Experience & Engagement and manages the day-to-day execution of UNCSA's institutional social media presence. The position creates, curates, schedules, publishes, and monitors timely content across the university's principal social channels; manages social media calendars and campaign execution; engages audiences and campus partners; and helps ensure that social communications advance institutional goals for reputation, recruitment, performances, advancement, student success, and community connection.

The manager produces social-first captions and graphic, photographic, and short-form video content; identifies and coordinates content opportunities across the university; supports decentralized social accounts and the Content Creator Program; monitors conversations, sentiment, trends, and emerging issues; and uses analytics to improve reach, engagement, and meaningful audience response. The position applies sound editorial judgment, accessibility and rights-management practices.

Monday-Friday, 8:30 a.m.-5:30 p.m.; occasional evening or weekend work is required for content coverage, events, campaigns, or urgent communications

The Social Media Manager reports to the Director of Digital Experience & Engagement and manages the day-to-day execution of UNCSA's institutional social media presence. The position creates, curates, schedules, publishes, and monitors timely content across the university's principal social channels; manages social media calendars and campaign execution; engages audiences and campus partners; and helps ensure that social communications advance institutional goals for reputation, recruitment, performances, advancement, student success, and community connection.

The manager produces social-first captions and graphic, photographic, and short-form video content; identifies and coordinates content opportunities across the university; supports decentralized social accounts and the Content Creator Program; monitors conversations, sentiment, trends, and emerging issues; and uses analytics to improve reach, engagement, and meaningful audience response. The position applies sound editorial judgment, accessibility and rights-management practices.
The Social Media Manager independently makes routine decisions concerning scheduling, channel execution, platform-appropriate copy and creative treatment, community engagement, and optimization within approved strategy, brand standards, policies, campaign plans, and crisis protocols. Matters involving institutional positioning, significant reputational risk, legal or privacy concerns, executive communications, sensitive student matters, major policy interpretation, or unapproved spending are escalated to the Director of Digital Experience & Engagement or the appropriate university authority.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

This is an Exempt Professional Staff ( EPS) position. The application must be completed in full detail (including work history) for your qualifications to be considered. Failure to complete the application process as required by state regulations will result in your application being rejected for the vacancy, and you will not be considered for the position. The UNCSA participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Final candidates are subject to criminal background checks.

The University of North Carolina School of the Arts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination, harassment, or retaliation based on race, religion, color, national origin, ethnicity, sex, pregnancy, gender identity or expression, sexual orientation, age, political affiliation, National Guard or veteran status, genetic information, or disability.

EEO Contact Information
Applicants needing assistance with the application process are asked to contact: suttonar@uncsa.edu