Social Media & Digital Communications Coordinator

Organization: STEM is Child's Play - AI Living Lab

Location: AI Living Lab

An Off-Campus Work-Study position - MUST have a Work-Study Award

Position Summary

The Social Media & Digital
Communications Coordinator is responsible for telling the story of STEM is
Child's Play and the AI Living Lab through social media, photography, video,
digital content, and community engagement. This position will document the
organization's programs, students, experiments, hydroponics, aquaponics,
water-testing laboratory, events, and community impact.
This is a hands-on position. The
successful candidate must be able to create content-not simply schedule posts.

Key Responsibilities

Manage the organization's social media presence across
platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Create and maintain a monthly social media content
calendar.
Photograph and record video of programs, workshops,
students, experiments, plants, animals, events, and community activities.
Produce short-form videos, Reels, Stories, and YouTube
Shorts.
Write engaging captions, announcements, educational
posts, and promotional content.
Promote upcoming classes, workshops, events,
water-testing services, STEM programs, and community activities.
Develop content that demonstrates the organization's
impact and tells compelling stories about students and the community.
Maintain consistent branding and messaging across
social media platforms.
Monitor comments, messages, and community engagement.
Identify opportunities to increase audience reach and participation.
Track basic social media analytics and report on
engagement, reach, follower growth, and content performance.
Assist with promotion of media appearances, news
coverage, grants, partnerships, and special events.
Maintain an organized digital library of photographs
and video.
Obtain appropriate permissions/releases before
publishing identifiable images or video of children and program
participants.
Work with the Executive Director and program staff to
identify stories and activities that should be promoted.
Assist with flyers, digital advertisements,
newsletters, and other promotional materials as needed.

Enrolled in a degree seeking program at UNM, Enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress.

Preferred Qualifications

Experience managing social media for a nonprofit,
school, business, community organization, or similar organization.
Strong photography and video skills.
Experience creating short-form video content.
Familiarity with Canva, CapCut, Adobe Creative Cloud,
or comparable content-creation tools.
Strong writing and editing skills.
Understanding of social media trends and audience
engagement.
Creative, dependable, and able to work independently.
Interest in STEM, education, science, technology,
agriculture, or community development is strongly preferred.

Performance Expectations

The coordinator should consistently produce original, high-quality content and
maintain an active online presence. Success will be measured by consistency of
posting, quality of content, audience engagement, reach, follower growth, event
promotion, and the organization's overall digital visibility.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.