Performance Marketing Manager

What we do:

OurPerformance Marketing team is thenew businessacquisition engine,driving growth forThe Trade Desk. We partnerhand-in-handwith the Commercial team on integrated marketing effortsto support lead generation,pipeline development,and conversionobjectives.Our goal is to connect the world'smost ambitiousmarketers with the most innovative technology in media buying to drive the growth of their businesses.

This rolerequiresexpertisein performance marketing tactics, lead generation activities, and Salesforce workflows.You will be trusted to own key strategieswith select Commercial leadersthat drive measurable impact.

What you'll do:

• Develop andown our annual performance marketing GTM strategy, including vision,objectives, activation plans, and a measurement strategy for business expansion. This plan will cover our events strategy,ABM budget,conversion campaign plan, and partner integrations across the NAMER business, with a specificfocuson Growth targets and categories.

• Partner directly withnew businessBDteam to driveacquisitiongoals and apply a performance mindset to marketing's partnership with BD. Act with urgency to deliver new business valueandthink outside of the box forhow we canaccomplishour ambitious growth goals.

• Responsible for prospecting events strategy, getting TTD BD "hunters" into the right rooms and conferences to meet new contacts.

• Own the NAMERwebinarstrategy from planning throughtacticalexecution andimpactmeasurement, finding creative content angles across product launches, research, and category-specific themes to engage new and existing clients.

• Lead Salesforce workflows that connect Commercial teams with new business opportunities,specificallythe hand-off of MQLs. Develop standardized communications with clear insightsabout lead source, direction for BD, and next steps to buildregular Salesforce habits across teams. Partner with internal teams ontrainingsand process tostreamline Salesforce collaboration.

• Manage the creation and active maintenance of Ideal Customer Profiles (ICPs) for our key audiences.

• Develop regular, templatized reporting on progress towards company acquisition goals, in partnership withMarketingAnalytics team.

• Build strong relationships with cross-functional stakeholders, includingbut notlimitedtoDigital Marketing,Brand Marketing, Editorial,Business Development,Marketing Operations, Analytics, Revenue Operations, and Commercial Training.

• Serve as a connector acrossPR,Events, andCreativeteams toamplify Performance Marketing efforts where relevant.

• Contribute to the widerMarketing team's culture of innovation, creativity,bias towards action,and continuous improvement.

Who you are:

• You have5+ years of experience in brand marketing,performancemarketing, or related roles, ideally with exposure to the ad tech, media, or data partnership ecosystems.

• You'rea strategic storyteller who can translate complex concepts intoclear,compelling narratives tailoredfordiverse audiences.

• You bring a strong balance of analytical, creative, and operational thinking.

• You'recomfortable designing structure within uncertainty, building clarity and process where therehasn'tbeen before.

• You have a collaborative mindset, proactive way of working,and thrive in cross-functional environments.

• You have a history of building effective collaborative relationships with senior BD counterparts.

• You'recomfortable managing multiple projects and workstreams witha high levelof autonomy and ownership.

• You are curious, creative, and motivated to grow with a dynamic team.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.