Digital Marketing Manager

Summary

The main function of a digital marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical digital marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

• Lead end-to-end execution of new product launches across digital storefronts
• Develop launch timelines, readiness checklists, and go-live strategies
• Coordinate activities across merchandising, engineering, marketing, content, and category teams
• Manage product finder, guided selling, and product comparison experiences
• Ensure product specifications, content, pricing, and merchandising information are accurate and complete
• Improve digital shopping experiences through process improvements and standardization
• Partner with Product Information Management (PIM) teams to enhance data quality
• Lead cross-functional meetings and launch readiness reviews
• Identify risks and develop mitigation plans for successful product launches
• Monitor key performance indicators and leverage analytics to drive improvements

Requirements:

• Bachelor's degree in Marketing, Business, operations or related field
• 5+ years' experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast-paced environment
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented

Preferred Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication and dissemination techniques and methods.

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.