Data Operations Specialist

Join a dynamic and forward-thinking organization, partnered with Aquent, that is at the forefront of leveraging data to drive strategic decisions and optimize digital experiences. This company empowers businesses to achieve their marketing and operational goals through cutting-edge analytics and robust data infrastructure. Your work here will directly contribute to shaping data-driven strategies for a diverse portfolio of clients, making a tangible impact on their success.

Are you a meticulous data professional passionate about ensuring accuracy and unlocking insights from complex digital ecosystems? We are seeking a highly skilled individual to join our team and become a cornerstone of our data operations. In this pivotal role, you will be instrumental in building and maintaining the data infrastructure that powers web analytics, tagging, and marketing systems. Your expertise will directly influence the quality and reliability of critical business intelligence, enabling our clients to make informed decisions and achieve exceptional results. Get ready to dive deep into data, troubleshoot complex issues, and implement innovative solutions that drive real-world impact!

What You'll Do

• Review clients' existing tag management setups to test and confirm necessary conversion tracking is in place for webpages and landing pages. Identify tracking gaps and implement required tags, events, and triggers across various tag management platforms.
• Set up and connect data integrations from various marketing and analytics sources. Cleanse, manipulate, and normalize raw data to ensure optimal data quality and accessibility for internal analysis.
• Build web analytics reports and create/maintain dashboard visualizations using provided data inputs to ensure efficient data flow.
• Work alongside account and project management teams to provide clear, step-by-step guidance to clients for implementing tracking in web analytics platforms. Collaborate closely with internal strategy teams to understand and fulfill their data requirements.

What You'll Bring

• Proven experience providing web analytics, conversion tracking, and tag management support.
• Strong proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Adobe Analytics, and Adobe Experience Platform (formerly Adobe Launch).
• Experience building reports and dashboards in Looker Studio and Tableau.
• Advanced proficiency in Excel and Google Sheets.
• Working knowledge of JavaScript and HTML as they pertain to tracking, tags, and web analytics.
• The ability to translate complex tracking concepts into clear, actionable steps for clients and internal teams.

Nice-to-Have (Bonus Skills)

• Advanced SQL and Python (Pandas, API integration, ETL development).
• Experience consuming REST APIs, including OAuth authentication, pagination, and JSON parsing.
• Experience building automated data pipelines using Python, Azure Functions, GitHub Actions, or cloud automation tools.
• Familiarity with CRM, marketing, and analytics platform APIs (Salesforce, HubSpot, Google Ads, Meta, LinkedIn, etc.).
• Experience connecting data sources to BI platforms (Power BI).
• Git version control and collaborative development practices.
• JavaScript/TypeScript, dbt, Airflow/Prefect, GraphQL.
• Clay, Demandbase.