Manager Go-To-Market Operations

Manager Go-To-Market Operations

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

As the hub of the brand, the adidas North America Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand-led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

Purpose & Overall Relevance for the Organization:

Backbone of operational processes for account-facing GTM milestones: Provide infrastructure, manage deliverables across categories and functions, drive mindset and capabilities to execute global and market direction that allow Product and Brand teams to focus on their tasks in a consistent and efficient way.

Key Responsibilities:

• Own the end-to-end GTM process for commercial-facing milestones, providing calendar planning and timeline management, resource infrastructure, clear communication of objectives along with roles and responsibilities, direction on deliverables and outputs, and the overall communication for milestones.
• Build, refine and finalize account-facing agendas to customize flow, timing blocks, room assignments and individual account needs.
• Utilizing planning and project management methods to ensure timely and high-quality execution. Delivering processes and workback schedules to focus on reducing internal complexity, providing timeline transparency, and clearly defining roles and responsibilities.
• Own pre- and post-milestone communication plans, including document creation, collecting and organizing relevant information, and delivery to required stakeholders.
• Maintain a communication cadence with all teams and cross-functional partners, including Product Merchandising, Brand Marketing, Wholesale Sales and DTC Buying/Planning to create a premium and consistent experience across all channels.
• Manage relationships with Global Marketing Operations/Global GTM counterparts and ensure all necessary business planning and execution tools are completed and shared.
• Develop and maintain feedback tracking mechanisms. Compile and communicate milestone feedback to all stakeholders.
• Conduct teardowns and hind-sighting exercises focused on process improvement, milestone needs and expectations, outputs, and cross functional coordination.
• Liaise with Canada orgs to align on processes and deliver NAM efficiency.
• Foster GTM best practices, facilitate training and build tools to deliver a consistent Product Merchandising approach.
• Contribute to other GTM Operations projects, as assigned.

Key Relationships:

• North America Product Merchandising
• Global Merchandising and Business Units
• North America Brand Experience
• North America Wholesale Excellence and Operations
• North America Commercial (Wholesale and DTC) Teams
• Global Operations

KPIs:

• Adherence to defined timelines, completeness of content delivered

Knowledge, Skills and Abilities:

• Strong team leader with a growth mindset and proven ability to work cross functionally to achieve goals and objectives.
• Ability to define problems, collect data, establish facts, analyze root cause(s), draw valid conclusions, and propose viable business solutions.
• Capacity to work collaboratively and effectively with a wide range of people, build relationships, and exhibit sensitivity to and understanding of the dynamics of a complex organization.
• Ability to handle ambiguity and work independently and be a solution-based thinker.
• Ability to multi-task and prioritize in a fast-paced environment.
• Strong organizational and project management skills and attention to detail.
• Understanding of Merchandising, Communications, Commercial functions
• Excellent written and verbal communication skills. Comfortable interacting in one-on-ones, team settings, and with large audiences.
• Excellent computer skills, including, but not limited to, MS Word, MS Excel, MS Outlook, and MS PowerPoint, Smartsheet.
• Ability to learn new complex systems, tools, and processes quickly and resourcefully.

Minimum Qualifications

• Four-year degree in business/marketing or related field
• 3-5 years' experience in an operations or related field
• Equivalent combination of education and/or experience may be substituted for degree
• Fluent in English (written and verbal)

At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.