Marketing Analyst

Job Title: Marketing Specialist

Duration: 06-month contract to hire

Location: Pittsburgh, PA 15222

Pay Rate: $40.00 - $45.00 hr. on W2

FUNCTION OF THE GROUP:

The Audience List team works across all lines of business to consult on targeting strategy and deliver accurate, compliant audience lists for marketing and service communications by performing feasibility, list sizing, suppression application, and logic validation to support downstream campaign activation. -

ROLE/RESPONSIBILITIES:

• Partner with business, marketing, and strategy teams to deliver accurate, compliant audience lists supporting marketing, service, and regulated communications across all lines of business.
• Consult on targeted audience design, advising stakeholders on segmentation feasibility, data availability, and regulatory considerations to ensure campaign strategies can be operationalized effectively.
• Develop, maintain, and execute audience selection logic using SAS and enterprise data platforms; contribute to the team's transition of audience development processes from SAS to Python by year end.
• Perform audience feasibility analysis and list sizing to validate reach, suppressions, and expected volumes prior to downstream activation.
• Apply and manage standard marketing and regulatory suppressions, serving as a subject matter expert on Do Not Contact (DNC), CAN SPAM-related requirements, and contact eligibility rules.
• Collaborate closely with marketing strategy partners to translate business objectives into clear audience requirements, documenting assumptions, risks, and data dependencies.
• Demonstrate 2-4 years of experience using SAS, with working knowledge of Python preferred as the team modernizes its analytics and audience development capabilities. -

Skills Match w/ years of experience

MUST HAVE SKILLS:

• SaS * Python
• SQL * Excel -

Education:

• Bachelor's required. Salesforce Marketing Cloud e-mail studio certification would be a plus

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals.To learn more, please visit https://dexian.com/.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.