Dir, B2B Marketing & Insights

Job Summary

We are currently hiring a Director, B2B Marketing & Insights for our Marketing team, and our ideal candidate will possess a passion for impacting lives and our community. The primary purpose of this position is to lead three interconnected practice areas - enterprise market and customer insights, marketing strategy for consultative and value-added service lines, and B2B lifecycle marketing execution. This role translates data and strategy into measurable business impact, partnering across Marketing, Sales, and Business Unit leadership to inform go-to-market strategy, identify data-driven growth targets, and drive revenue pipeline for Staffmark Group.

Essential Duties

Your Day-to-Day Leadership includes Activities such as these:

• Lead enterprise customer and market intelligence programs, translating findings into actionable insights for executive and field audiences.
• Develop and maintain recurring insights reporting that informs strategic priorities, growth opportunities, and operational improvements.
• Guide research design, vendor management, and data quality to ensure findings are reliable and decision-ready.
• Serve as the primary marketing partner for complex, long-cycle service offerings where differentiation is built on data-driven value propositions and thought leadership.
• Develop and maintain go-to-market strategies and supporting assets for assigned service lines; collaborate with Corporate Marketing for design and execution.
• Align marketing plans with service line leaders and Business Unit heads to support sales priorities and pipeline targets.
• Own enterprise B2B lifecycle marketing strategy, overseeing campaign programs from content development through execution, measurement, and continuous optimization.
• Lead and develop a direct report responsible for B2B campaign execution; set clear priorities, goals, and accountability standards.
• Work cross-functionally with Revenue Performance, Sales Operations, and Analytics to connect marketing activity to qualified leads and measurable revenue growth.

Competencies

• 12+ years of progressive experience in market research, B2B marketing, or integrated marketing strategy.
• Demonstrated ability to design and manage research programs and translate findings into clear business recommendations.
• Proven track record developing B2B demand generation or lifecycle marketing programs with measurable pipeline results.
• Experience marketing complex or consultative B2B services using thought leadership, content, and event-driven strategies.
• Strong strategic thinking, project management, and executive communication skills.

Culture

The Staffmark Group experience is more than just a job:

• Opportunity. We are proud to be a part of RGF Staffing, a Recruit Holdings Co., Ltd., company - one of the largest staffing firms in the world. As an active contributor to the company, professional development and career advancement opportunities will be within your grasp!
• Award-winning teamwork. We have earned industry-leading recognition, such as ClearlyRated's Best of Staffing Client, Best of Staffing Talent, Best of Staffing Employer, and Best Staffing Firms for Women Awards.
• A commitment to diversity and inclusion. An equitable, inclusive, diverse work environment are critical to the mission, vision, and values of our company. We strive to foster authentic belonging for all the lives we touch. We are committed to supporting the diversity of each of our employees, and celebrating the inclusion of all types of thought, differences, and voices. We celebrate our differences and capitalize on them to promote creativity and equality, and to help change our world for the better. Every individual who works with us will be treated with respect, without exception.
• An engaging culture. Do you do your best work when you are challenged, inspired, and having fun? Us too! That is why the tenure of our internal staff is well-above the industry average.
• Excellent benefits. Our team's health and life balance are important to us, so we offer competitive pay, cutting edge benefits, a generous Paid Time Off plan, and consistent recognition for a job well done.
• Training and support excellence. Bring your talent and commitment, and we'll provide the tools and resources you need to be successful on the job.
• Longevity and security - with over 50 years in the business and a national network of over 400 locations, we offer unlimited opportunities with tremendous growth potential.
• Learn more about us at www.staffmarkgroup.com

Required Language

Staffmark Group, LLC, is an Equal Opportunity Employer offering employment without regard for race, color, religious creed, national origin, ancestry, gender, marital status, age, sexual orientation, sex, gender identity, disability, veteran status, or other legally protected categories.