Social Media Professional I

Bachelor's degree in a related field or equivalent

• Bachelor's degree in communications, marketing, journalism, natural resources, or a related field.
• Demonstrated experience creating digital and print content for marketing, communications, or recruitment.
• Excellent written, visual, and verbal communication skills.
• Ability to manage multiple projects and deadlines with strong attention to detail.
• Proficiency with design and publishing tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO, analytics, and digital advertising strategies.

• Plan, create, publish, and monitor social media content aligned with Warnell's communications strategy.
• Manage Warnell's social media calendar and maintain consistent posting across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Ensure institutional brand and communications guidelines are applied consistently across social media accounts, including logos, hashtags, tagging, and account information.
• Create and edit platform-appropriate content, including graphics, short-form video, reels, carousels, and stories.
• Capture and produce social media content through photography, videography, and short-form video editing.
• Manage community engagement across platforms by responding to messages and comments, coordinating collaborations, and monitoring user-generated content.
• Monitor performance using analytics tools, establish baseline metrics and engagement goals, and adjust strategies to improve audience growth and engagement.
• Support growth in followers and audience reach through organic strategies and targeted paid campaigns.
• Provide social media coverage of events, classes, and other storytelling opportunities.
• Stay current with emerging social media tools, technologies, and trends to increase awareness and engagement.
• Support social media responsibilities during emergency communications situations.
• Maintain a library of visual and written assets for ongoing use in campaigns and publications.

• Collaborate regularly with the Director of Communications, Dean, and Warnell leadership to identify priorities, shape initiatives, and align communications with the school's strategic goals.
• Partner with the Undergraduate Student Recruitment & Outreach Coordinator, Graduate Program Coordinator, student services staff, and the Associate Deans for Research and Outreach to ensure consistent messaging and maximize outreach opportunities.
• Coordinate with the Warnell Recruitment & Outreach Coordinator to promote student engagement through the Student Ambassadors program, including student-led digital takeovers.
• Participate in events and meetings to build relationships with faculty, staff, students, and alumni.
• Collaborate with creative and communications teams across campus to amplify messaging and strengthen partnerships with other colleges and schools.
• Provide consultation and guidance to colleagues on social media best practices and tools.
• Implement engagement tactics such as student takeovers, polls, and Q&A campaigns.
• Attend courses, labs, and student events (e.g., First-Year Odyssey, Day on the Lawn, recruitment fairs) to capture photography, video, and student interviews.
• Coordinate with faculty and staff to identify and secure opportunities for content capture.

• Manage communications projects using project management software, including milestone tracking and status reporting to ensure timely delivery.
• Utilize social media management platforms (e.g., Hootsuite, Bitly, LinkTree) to schedule posts, monitor engagement, and analyze performance.
• Partner with third-party vendors to support targeted digital advertising and paid media campaigns.

• Perform additional communications and marketing duties as assigned.