Marketing and Stewardship Coordinator

• This position is structured as a permanent position within the Division of Development & Alumni Relations. We are unable to sponsor a work visa for this position.

Bachelor's degree in a related field or equivalent and 2 years of professional experience

• Bachelor's degree and three plus years of full-time professional experience in relationship management, prospect research, development, sales, marketing, business administration, higher education, or project management
• Prefer experience overseeing the creation of marketing and/or advertising campaigns through various mediums of communication and targeted to different constituent segmentations.
• Exhibits behavior that supports the mission, vision, and values of the University of Georgia
• Creative thinker and problem solver for strategies that enhance the profile and expand opportunities for the Office of Gift & Estate Planning

• Excellent written and verbal communication skills, including ability to convey complicated gift planning concepts to donors, professional advisors, and internal constituents
• Ability to handle multiple tasks simultaneously, assess priorities, and track details in a fast-paced environment
• Ability to plan an event and ensure that all details are scheduled in an appropriate advanced manner, all vendors are scheduled and paid within a fixed budget
• Self-motivated and have the ability to work well independently and collaboratively with a team
• Ability to deliver timely, constructive feedback to colleagues and staff to support efficient and consistent communication
• Demonstrated computer skills, including knowledge of Microsoft Office
• Demonstrates a commitment to outstanding customer service; Must work well in dealing with a variety of personality types
• Communicates and employs interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct

• Through open, honest, and respectful communication, all staff, supervisors, and colleagues of the Division of Development & Alumni Relations are expected to interact with fairness, compassion, and decency. All employees will be held accountable for meeting the expectation of promoting a stable, productive, and healthy work environment.
• Adherence to CASE standards and commonly accepted industry standards relating to fundraising reporting are expected of all fundraisers. All fundraisers will be held accountable for meeting this expectation.

• Work in a standard office environment
• Sit and work at a computer workstation for an extended amount of time
• Work using electronic mail, telephone, face-to-face discussions, paper form correspondence
• Communicate effectively in writing, speaking, and listening
• Organize and establish priorities; remember details; multitask
• Lift and/or move up to 20 pounds
• Walk, stand, stoop, lift, kneel, climb

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  Marketing Strategy & Project Leadership
  
  
  • Lead all Gift & Estate Planning (GEP) marketing communication efforts and projects, including appeals, stewardship, newsletters, industry professional communications, and website content.
  • Direct special design efforts to ensure all logos, graphics, and materials are universityapproved, compliant with charitable solicitation laws, and aligned with UGA branding and campaign messaging.
  • Analyze constituent records and develop market segmentation data for enhancing effectiveness of all marketing campaigns.
  
  
  
  
  
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  Print & Production Management
  
  
  • Lead all print and communication projects for GEP.
  • Collaborate with the division's Communications Department (DARComm) on concepts and strategies to ensure branding and messaging consistency.
  • Obtain quotes from design and print vendors; maintain and develop vendor relationships.
  • Coordinate with up to 30 or more fundraising units to gather content and graphics.
  • Manage print vendor logistics, including variable data considerations.
  • Monitor and process invoices related to marketing and print projects to ensure timely payment.
  
  
  
  
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  Professional Advisor Communications
  
  
  • Draft and design materials specifically targeted to professional advisors.
  • Coordinate with the Trust and Estates Coordinator to ensure accuracy, appropriateness, and consistency of language and messaging.
  
  
  
  
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  Marketing Systems & Distribution
  
  
  • Create marketing efforts within the Giving and Alumni Information Link (GAIL) system.
  • Export distribution lists to print vendors using the UGA SendFiles platform.
  • Maintain and update the GAIL calendar to reflect mail and distribution dates.
  
  
  
  
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  Educational Resources
  
  
  • Oversee and maintain the GEP resource library for Development Officers and professional advisors.
  • Collaborate with DARComm to update and refresh resource materials as needed to reflect current gift vehicles and strategies.
  
  
  
  

• Coordinate delivery of Heritage Society gifts and acknowledgement letters, including Presidential acknowledgements.
• Manage birthday and holiday cards and maintain an uptodate Heritage Society member list.
• Ensure inclusion of Heritage Society members in annual reports and impact statements.
• Organize the annual Heritage Society tailgate to support engagement and stewardship efforts.

• Direct and manage special projects, including development and delivery of Gift & Estate Planning presentations and related initiatives.

• Monitor the Office of Gift and Estate Planning website to ensure content remains current, accurate, and aligned with university branding and campaign messaging.
• Oversee website redesigns as necessary to maintain relevance and compliance.
• Review web analytics on a semimonthly basis to analyze traffic and engagement.
• Maintain and present web traffic reports (e.g., page views, link clicks, available email data) as well as Planned Gift analytics at bimonthly GEP team meetings to support prospecting strategies.

• Lead oversight of referral intake and tracking for all leads generated through the Office of Gift and Estate Planning's proactive marketing and prospecting efforts.
• Ensure timely dissemination of leads to appropriate units and confirm appropriate followup actions are taken.