Channel Marketing Manager

Aquent is partnering with a global leader in entertainment, a company renowned for bringing together the world's best creators with passionate communities. This organization offers a multi-dimensional experience, allowing subscribers to fully immerse themselves in their fandom through a vast array of distinctive, critically-acclaimed, and award-winning programming.

Are you ready to make a significant impact on how millions discover and engage with their favorite content? We are seeking a dynamic and innovative marketing professional to drive strategic initiatives for a premier entertainment platform. In this pivotal role, you will be at the forefront of shaping brand awareness and acquisition strategies, directly influencing subscriber growth and engagement across various channels. This is an exciting opportunity to manage cross-partner intakes and streamline marketing operations, working with a passionate and diverse global team.

You will be instrumental in managing marketing campaigns and programming, working closely with creative, merchandising, and cross-organizational stakeholders. A key aspect of this role involves optimizing current processes by formulating Standard Operating Procedures (SOPs) and best practices, then standardizing these for efficient execution by external agencies. Your work will directly contribute to enhancing campaign effectiveness and ensuring a seamless experience for our audience.

**Responsibilities:**

* Drive marketing programs to build brand awareness and acquisition for the platform's content channels.

* Coordinate campaign delivery, including platform storefront campaigns and off-platform initiatives, collaborating with creative, merchandising, and cross-organizational teams.

* Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve overall performance.

* Utilize data and analysis to craft concise leadership updates on marketing performance and key priorities.

* Work effectively across organizational boundaries to define, manage, and prioritize work streams.

* Formulate Standard Operating Procedures (SOPs) and best practices for current marketing processes, structuring them for greater efficiency.

* Standardize and streamline processes for external agencies to ensure consistent and effective execution.

**Required Experience:**

* Bachelor's degree in Marketing or a related field (e.g., Communication Studies).

* 5+ years of professional, non-internship marketing experience.

* Proven experience using data and metrics to drive improvements and inform strategy.

* Proficiency with data manipulation, macros, charts, and pivot tables using tools like Excel or Tableau.

* Demonstrated experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.

* Experience managing and measuring marketing performance across various channels.

* Ability to present ideas effectively to various levels of an organization to gain support for initiatives.

**Preferred Qualifications:**

* Experience within the entertainment or media industries.

* Demonstrated expertise in market segmentation and customer journey mapping.

* Track record of achieving measurable business impact through marketing programs and initiatives.

* Strong written and verbal communication skills, adept at engaging with multiple stakeholders.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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