Events Strategy & Experience Manager

Events Strategy & Experience Manager

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Events Strategy & Experience Manager owns the strategic direction and gotomarket framework for all major North America (NA) tradeshows, conferences, and inperson events across segments. This role is responsible for ensuring that every event is intentionally designed and tightly aligned to business priorities, including product launches, segment strategies, and sales objectives.

Acting as the strategic lead for events, this role defines the audience strategy, product focus, messaging, positioning, creative vision, and promotional approach for each experience. The Events Strategy & Experience Manager partners closely with Sales, Product Marketing, Field Marketing, and crossfunctional stakeholders to translate business goals into compelling, highimpact event experiences that drive pipeline, accelerate deals, and strengthen brand presence. With a balance of strategic rigor and experiential thinking, this role ensures events deliver measurable business outcomes while providing cohesive, differentiated, and memorable customer experiences.

Responsibilities:

Event Strategy & Business Alignment

• Define the cohesive NA events and tradeshow
  strategy across all segments
• Align event participation to business goals,
  segment priorities, and product launch roadmaps
• Determine which events matter, why they
  matter, and what success looks like
• Establish strategic objectives, target
  outcomes, and success metrics for each major event
• Serve as the primary strategic owner and
  internal decisionmaker for event direction
  

Audience, Product & Experience
Definition

• Identify target audiences for each event
  (buyer roles, segments, verticals, use cases)
• Define which products, solutions, and
  experiences should be demonstrated at each event
• Set messaging frameworks, positioning, and
  value propositions by audience and event type
• Define the intended attendee journey and
  experience objectives for each event

Creative Direction & Promotion
Strategy

• Provide strategic direction for event Laerdal
  themes, booth concepts, graphics, and visual storytelling for product
  solution & messaging consistency
• Define promotional strategy for events (pre-event, onsite,
  post-event) in partnership with marketing teamsevent,
  onsite, postevent) in partnership with marketing teams
• Ensure brand consistency and differentiated
  positioning across all NA events
• Approve event level messaging, creative concepts for product
  and theme solutions, and experiential directionlevel
  messaging, creative concepts, and experiential direction

Cross Functional AlignmentFunctional Alignment

• Partner with Segment Marketing, Product
  Marketing, Sales, and Partnerships to ensure alignment
• Translate product launches and GTM priorities
  into clear event strategies
• Align sales leadership on event goals,
  audience focus, and expected outcomes
• Act as the strategic bridge between Laerdal
  leadership and event execution

Measurement & Optimization

• Define KPIs for event success (pipeline
  contribution, audience engagement, launch impact)
• Review post-event performance, insights, and recommendationsevent
  performance, insights, and recommendations
• Continuously refine event strategy based on
  performance, feedback, and business priorities

Requirements:

• Ideal candidate must reside in Eastern or Central Time-zone
• Bachelor's Degree in Marketing, Business, or related field; MBA preferred
• 10+ years of experience in B2B marketing, GTM strategy, or event marketing leadership
• Approximately 40% travel expectation, visits to Wappinger Falls, NY Office as scheduled
• Proven experience aligning events to business strategy, product launches, and revenue goals
• Strong understanding of sales cycles and in person engagement strategy person engagement strategy
• Experience working in a matrixed organization across multiple segments or business units
• Comfortable influencing without owning executional resources directly
• Collaboration with International team members may require flexible work hours

Salary Range: $100,000-$125,000, eligible for 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.