Freelance Senior Digital and Social Media Strategist

Description

Responsibilities

• Build strategic digital and social media communications plans and integrated campaigns, with expertise in research/insights, strategy, positioning, channel/content planning, deployment, and measurement.
• Understand a client's business and objectives and clearly communicate the connection between digital and social media recommendations and client business goals; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience).
• Research and stay up to date on digital and social media trends, platforms, developments, vendors; cultivate relations with leading digital and social media platforms. Serve as the subject matter expert on engagement and digital trends.
• Manage account teams, mentor colleagues and facilitate cross-team collaboration and learning
• Ensure strong partnerships throughout Syneos Health and alignment with overall digital and social media strategy and execution.
• Generate results that have a positive, measurable impact on the bottom line.

Requirements

• 7-10 years of experience (preferably past healthcare) including experience as a senior leader in a similar practice, group or function
• Strong ability to deliver persuasive, evidence-based counsel that wins over C-suite executives with limited time.
• Comfort working in cross-functional teams large and small and interacting with different people on a daily basis (including clients).
• Solid understanding of current and emerging technology + platforms, particularly the implications in the healthcare industry
• Ability to assess feasibility of tactic, creative, or module in regulatory environment
• An energetic team player with a collaborative spirit and the ability to influence and unify the direct team, peers, and interact effectively as a strategic partner with senior agency management.