Senior Marketing Manager, Acquisition Campaigns

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We're seeking a Senior Marketing Manager, Acquisition Campaigns to lead retail-first acquisition marketing-owning the day-to-day execution of campaigns while also providing executive level leadership, visibility, and strategic guidance.

In this highly visible role, you'll be responsible for bringing marketing initiatives to life across POS (Point of Sale) materials to support face-to-face sales channels such as instore signage, retail promotions, field marketing, sponsorship assets, and regional direct mail, social, and content. You'll work closely with sales and field teams to drive traffic and conversion, while partnering with senior leaders to align efforts to business priorities and growth goals.

This role is ideal for a player-coach: someone who thrives in the details of execution, confidently leads teams and agencies, and brings a clear, credible executive presence when presenting performance, insights, and recommendations.

Essential Duties & Responsibilities

Retail, POS (Point of Sale) & Field Marketing Execution (Primary Focus)

• Own the daily execution and delivery of retail acquisition initiatives, including POS materials, instore signage, retail promotions, and field marketing programs.
• Partner closely with sales and field teams to ensure assets are actionable, on brand, and optimized to drive traffic and conversion.
• Manage retail calendars, promotional frameworks, and localized execution across markets.
• Continuously refine in-store messaging and creative based on performance data and field feedback.

Sponsorships & Regional Channel Support

• Support regional sponsorship activations, ensuring assets align with retail objectives and market priorities.
• Oversee regional direct mail, social media, and content needs, ensuring consistency with retail and field campaigns.
• Adapt national campaigns into regionally relevant executions that support local performance.

Omnichannel Campaign Enablement Support

• Develop supporting omnichannel acquisition campaigns (digital, print, lifecycle) that reinforce retail and field efforts.
• Build and optimize customer journeys that connect awareness, in-store engagement, and conversion.
• Partner with analytics to monitor KPIs and identify opportunities to improve performance.

Creative, Agency & Project Leadership

• Collaborate with internal teams and creative agencies to develop on-brand assets across retail and supporting channels.
• Write and refine creative briefs, manage timelines, and ensure adherence to internal creative and approval processes.
• Act as the primary liaison between stakeholders and internal/external agencies-presenting work, synthesizing feedback, and driving alignment.
• Manage workflows and deliverables through project management tools (e.g., Adobe Workfront).

Executive Presence & Team Leadership

• Provide clear, executive ready communication on campaign progress, performance, risks, and recommendations.
• Translate insights and results into concise, actionable guidance for senior and executive leadership.
• Lead, mentor, and develop a team of marketing professionals, fostering accountability and high-quality execution.
• Represent marketing confidently in cross functional and leadership forums.

Minimum Qualifications

• 8+ years of marketing experience, including hands-on execution of retail or field driven acquisition campaigns
• 3+ years of experience managing and developing a team
• Proven ability to manage complex, cross functional initiatives tied to business and sales outcomes
• Experience presenting strategies, performance, and recommendations to senior or executive leadership
• Strong analytical, organizational, and execution skills

Preferred Qualifications

• Retail marketing experience with a focus on POS, instore merchandising, and promotions
• Experience supporting sponsorship activations and localized marketing efforts
• Experience with marketing automation and customer journey development
• Familiarity with lead capture, CRM segmentation, and localized targeting
• Adobe Workfront or similar project management tools
• Martech experience (Adobe tools, Tableau, CDPs)
• Experience in energy, telecom, financial services, or consumer services

Working Conditions

• Hybrid: 4 days/week in the Philadelphia office - Required
• Open office environment
• Occasional overtime as needed
• Some day travel and limited overnight travel, including multiple visits to the Houston office per year

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.