Social Media Manager, Organic Engagement

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As Social Media Manager for Organic Engagement, you'll be the voice and ears of Docusign in the digital spaces where authentic conversations happen. You're a social-savvy professional who loves advocating for customers, thrives on real-time engagement, understands the nuances of different online communities, and knows how to add value to conversations without being overly promotional.

This role is perfect for someone who loves the spontaneity and authenticity of social media - you'll be monitoring trends, jumping into relevant conversations, and helping Docusign show up as a helpful, human presence across platforms like Reddit, LinkedIn, Instagram, Twitter/X, and beyond. You'll also play a key role in powering Docusign's owned channels and social content - helping us contribute to the online conversation with content that is engaging, timely, and helpful.

Docusign is evolving beyond e-signature to become the leader in Intelligent Agreement Management, and you'll help us meet people where they are - answering questions, sharing insights, and building trust through genuine engagement. You'll work closely with the Director of Organic Social Communications to bring our social strategy to life through day-to-day community management and organic conversation.

You're a natural conversationalist with excellent instincts for when to engage and what to say. You understand platform cultures - especially community-driven spaces like Reddit - and know how to participate authentically. You're quick on your feet, can shift tone appropriately for different audiences and platforms, and have a knack for turning customer questions into opportunities to educate and build relationships.

You're extremely online (in the best way), constantly monitoring social conversations, and have your finger on the pulse of what's trending. You speak consumer, but can just as easily shift into an enterprise state of mind. You're comfortable working independently to manage daily community interactions while also collaborating with cross-functional teams when bigger opportunities arise. You bring strong judgment, empathy, humor, and authenticity to every interaction, and you understand that great social engagement is about listening as much as it is about posting.

This position is an individual contributor role reporting to the Senior Director of Corporate Communications.

Responsibility

• Manage day-to-day community engagement across Docusign's social media channels, with particular focus on platforms like Reddit, LinkedIn, Instagram, and emerging platforms where organic conversation happens

• Monitor social conversations about Docusign, our products, and relevant industry topics; identify opportunities to add value, answer questions, and participate authentically

• Build and nurture relationships with community members, brand advocates, customers, and industry voices through consistent, genuine engagement

• Respond to comments, questions, and mentions in a timely manner with appropriate tone and messaging that aligns with Docusign's brand voice

• Identify trending topics and conversations where Docusign can organically participate and add value, particularly in B2B and tech communities

• Collaborate with communications, customer support, product, and marketing teams to surface customer feedback, questions, and insights gathered from social listening

• Contribute to content creation by identifying user-generated content opportunities, capturing real-time moments, and helping create content based on community conversations or questions

• Track and report on community sentiment, engagement metrics, and conversation trends to inform broader social strategy

• Develop and maintain community guidelines and best practices for engagement across different platforms

• Support crisis monitoring and response by flagging potential issues and helping craft appropriate responses

• Stay current on platform updates, community norms, and best practices for authentic brand engagement, especially in community-driven spaces

• Test and experiment with new engagement tactics, platform features, and conversation strategies to continuously improve our community presence

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 5+ years of experience in social media management, community management, or digital engagement

• Experience managing brand presence on Reddit and other community-driven platforms

• Experience with social listening and monitoring tools

• Flexibility and a bias to action

Preferred

• BS/BA degree or equivalent

• Excellent judgment, with a knack for knowing when to escalate

• Strong writing skills with ability to adapt tone and style for different platforms and audiences

• Experience in B2B technology, SaaS, or enterprise software industries

• Active experience on platforms like Reddit, with a strong understanding of community culture and norms

• Experience collaborating with cross-functional teams including PR, product marketing, and customer support

• Knowledge of social media analytics and reporting tools

• Strong content creation, copywriting and editing skills, with the ability to balance attention-getting creativity with enterprise-grade content

• High emotional intelligence

• A sense of humor

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $101,500.00 - $156,750.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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