SUMMARY OF POSITION:
The Regional Manager is responsible for driving profitable growth, market penetration, and customer engagement within multiple territories throughout the region. This role leads and develops a team of territory managers and distributors while working closely with key accounts, application engineering, and internal support teams to deliver value-added cutting tool solutions.
The ideal candidate is a results-driven sales leader with deep knowledge of metal cutting applications, strong leadership skills, and a consultative sales approach.
PRINCIPAL RESPONSIBLITIES:
- Develop and execute regional sales strategies to achieve revenue, margin, and growth objectives.
- Identify and pursue new business opportunities within target industries and key accounts.
- Drive adoption of Guhring cutting tools, services, and engineered solutions.
- Monitor market trends, competitive activity, and customer needs to inform strategy.
- Lead, coach, and develop a professional team of territory managers.
- Set clear performance expectations and conduct regular performance reviews of team members.
- Support field sales efforts through joint customer visits and technical sales support.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Build and maintain strong relationships with key end users, OEMs, and distribution partners.
- Manage strategic accounts and oversee major opportunities and negotiations.
- Collaborate with distributors to ensure alignment on goals, training, and market coverage.
- Work closely with application engineering, product management, marketing, and operations to attain sales objectives and goals.
- Provide feedback on product performance, customer requirements, and market demands.
- Support product launches, technical training, trade shows, customer demonstrations, on-site tool testing, etc.
- Manage regional sales forecasts, budgets, and pipeline activity.
- Utilize CRM tools to track opportunities, performance metrics, and customer interactions.
- Prepare and present regular sales reports and strategic updates to leadership.
EDUCATION:
Bachelor's degree in engineering, business, or related field, or ten to twenty years related experience and/or training; or equivalent combination of education and experience.
QUALIFICATIONS:
- 7+ years of industrial sales experience, preferably in cutting tools or metalworking.
- Background in metal cutting, CNC machining, or manufacturing engineering.
- Strong technical understanding of machining processes (milling, drilling, turning, etc.).
- Demonstrated problem solving and negotiations experience.
- Proven experience leading and developing sales teams.
- Ability to travel extensively within the Midwest region.
- Experience working with distributor-based sales channels.
- Familiarity with automotive, aerospace, or other high-volume manufacturing environments.
- Excellent oral and written communication skills.
PHYSICAL REQUIREMENTS/WORKING CONDITIONS:
While performing the duties of this job, the employee is regularly required to stand; sit; use hand to handle, or feel objects, tool or controls; and reach with hands and arms. The employee frequently is required to walk. The employee is occasionally required to climb or balance, stoop, kneel, or crouch; talk or hear and smell. The employee may lift and/or move up to 50 pounds. The employee will travel to customer locations.
DISCLAIMER:
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. The job description is subject to change at any time with or without notice. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the position.
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Guhring, Inc.
Jan 19, 2026 