HCP Marketing Manager

HCP Marketing Manager

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

The successful candidate for HCP marketing manager will be critical in the creation and ownership of healthcare provider (HCP) marketing initiatives for a specialty respiratory biologic product, with multiple indications. The primary focus of this role will be driving the growth of a recently launched indication in a highly competitive market. This candidate should have experience in US LOC marketing and creating highly impactful materials to drive competitive differentiation and uptake in new product classes. This role requires close collaboration with cross-functional teams, including medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proficiency across the GSK marketing capabilities. The ideal candidate will embody GSK's cultural pillars of being Accountable for Impact, Ambitious for Patients, and Doing the Right Thing in all aspects of their work.

Key Responsibilities:

• Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables.
• Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
• Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.
• Lead and/or actively participate in crossfunctional teams and external agency partners to deliver integrated programs on time and on budget.
• Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
• Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
• Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.
• Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution.
• Strong stakeholder engagement & management across cross functional matrix.

Why You?

Basic Qualifications:

• Bachelor's Degree.
• US HCP Marketing Experience.
• Knowledge and practical application of compliance acumen in the pharmaceutical space, including experience with copy approval.
• 5+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations).
• Ability to travel up to 10% for meetings and field rides.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.

Preferred Qualifications:

• 2+ years of experience in leading campaign execution in matrixed teams or marketing agencies.
• MBA or master's degree in marketing, Business or related.
• Experience & comfort utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
• Skilled in using AI to analyze customer needs and enhance market effectiveness.
• Ability to motivate, lead, and influence across various levels and functions.
• Excellent communication (written & verbal), interpersonal influence, and prioritization skills.
• Ability to review, analyze and assess performance drivers and opportunities.
• Strong business acumen and demonstrated analytical skills.
• Ability to influence internal and external stakeholders and lead/manage complex projects.
• Innovative mindset with a focus on customer-centric solutions.
• Financial acumen and experience managing budgets.
• Proven track record of developing materials/programs that deliver against strategy.
• Demonstrated strategic thinking, analysis and decision-making skills
• Demonstrated a passion for innovative thinking with a meticulous eye for detail
• Demonstrated ability to determine customer unmet needs and deliver meaningful value.

- This role is hybrid. You will be expected to work both remotely and on-site as required by team needs.

- Up to 10% travel may be required for conferences, field engagement, and agency or cross-functional collaboration.

What we value
We seek people who act with integrity and focus on patients. We want team members who listen, learn, and collaborate. You will find opportunities to grow your skills and influence. You will help bring science, technology and talent together to get ahead of disease.

Ready to apply?
If you are motivated to create meaningful HCP engagement and grow your marketing career with purpose, we would love to hear from you. Apply today and help us make a difference for patients and healthcare professionals.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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