Marketing Operations Manager

Meltwater
life insurance, parental leave, paid time off, 401(k)
United States, Massachusetts, Boston
175 Federal Street (Show on map)
Jan 07, 2026
Description What We're Looking For: The Marketing Operations Manager, AMER will primarily support the Americas region while contributing to shared global marketing operations initiatives. This is an individual contributor role that serves as a marketing automation expert and Marketo system administrator, playing a critical role in enabling scalable, high-quality demand generation. This role acts as the primary Marketo administrator for AMER, supporting global programs, data initiatives, and technology integrations in close collaboration with key stakeholders. The role also partners directly with the AMER field marketing team to support regional campaigns and specialized projects, including end-to-end campaign execution, target audience segmentation aligned to Ideal Customer Profile, and demand funnel performance tracking and reporting across email, lists, and landing pages. We are seeking a detail-oriented problem solver and proactive communicator who excels in planning, prioritization, and operational follow-through. This role requires strong cross-functional collaboration, thoughtful process management, and a high degree of ownership to ensure transparency, consistency, and operational excellence. In addition, this role contributes to data segmentation, database hygiene and enhancements, and the documentation of best practices, business processes, and SLAs required to execute successful, measurable programs at scale. What You'll Do: Primary Responsibilities Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing Manage the Marketo-Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting Platform, Data & Integrations Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards Optimize email deliverability in alignment with best practices and compliance requirements Operational Enablement & Continuous Improvement Support prioritized requests for reporting, functionality, and process guidance within established SLAs Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines Contribute to the development and documentation of processes, standards, and best practices Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations Support essential marketing operations initiatives and other duties as required What You'll Bring: 3-5+ years of hands-on experience with Marketo and Salesforce, ideally in a global B2B environment supporting full demand generation and lead lifecycle management Marketo certification preferred; HubSpot experience a plus Strong understanding of the technical relationship between marketing automation platforms and Salesforce, including data sync, field mapping, campaign configuration, dashboards, and reporting Demonstrated ability to learn, evaluate, and operationalize new marketing technologies Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC Strong problem-solving, analytical, prioritization, and execution skills with exceptional attention to detail Proven ability to manage multiple concurrent initiatives in a fast-paced, changing environment Collaborative mindset with the ability to influence without authority and build strong cross-functional relationships Ability to independently manage tasks and projects with consistency, reliability, and sound judgment Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights Track record of delivering high-quality work on time and within defined guidelines Technical Skills Marketing automation and CRM platforms, including Marketo and Salesforce, with hands-on experience supporting campaign execution, lead management, and reporting Project management tools such as Asana (or similar), with an emphasis on task ownership, documentation, and follow-through Webinar and virtual event platforms such as ON24, Goldcast, and Cvent, including integrations and campaign support Attribution and performance measurement tools, such as Hockeystack or other multi-touch attribution platforms (preferred, not required) Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have), in support of reporting, analysis, and visibility into funnel performance Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership What We Offer: Enjoy flexible paid time off that allows you to have an enhanced work-life balance. Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Base Salary of $84,000-$112,000 USD per year + 5% annual bonus [subject to the terms of the applicable bonus plan]. Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.