New

Senior Manager, Digital Campaigns & Automation

Meltwater
life insurance, parental leave, paid time off, 401(k)
United States, North Carolina, Charlotte
201 South College Street (Show on map)
Jan 07, 2026
Description What We're Looking For: We're hiring a Senior Manager, Digital Campaigns & Automation to own and scale our full inbound automation engine - from intent-based targeting through to automated engagement and pipeline generation using AI-powered experiences. This role is responsible for how we identify high-intent buyers, how we engage them with targeted outreach automatically, and how we optimize conversion once they interact with us. You'll focus first on AMER as our master market, then scale globally, partnering closely with RevOps, Brand Marketing, and Regional Field Marketing teams. This is a senior, hands-on role for someone who deeply understands modern B2B buyer behavior and knows how to turn intent signals, automation, and AI-driven experiences into predictable pipeline growth. What You'll Do: Intent Strategy & Activation Framework Own and evolve the global marketing intent model in partnership with RevOps. Define how intent signals from platforms like 6sense, G2, Clay, and web behavior are activated across paid media, email, web, and automation. Build clear activation playbooks, standards, and governance - using AMER as the testing ground for global scale. Ensure intent-driven routing and automation align with sales workflows and pipeline goals. AI-Enabled Automation (Chat and Email) Support the implementation and optimization of our AI SDR chatbot experiences on the website and AI-agent email sequences for inbound engagement and follow-up Design automation flows that nurture the full buying committee, not just hand-raisers. Define targeting logic, sequencing rules, experimentation frameworks, and performance dashboards for AI-driven engagement. Continuously test, optimize, and scale high-performing automation programs globally. Conversion Rate Optimization (CRO) Manage our CRO strategy across key inbound journeys, including landing pages, forms, chat experiences, and post-conversion flows. Run ongoing A/B tests and experimentation to improve MQL SQL conversion and speed-to-meeting. Use insights from automation and AI interactions to inform website optimization and personalization. Global Top-of-Funnel Orchestration Partner with Brand Marketing to organize and activate global top-of-funnel initiatives. Own the strategy for using data providers to acquire and activate new names. Ensure ToFu programs feed directly into automated nurture and intent-based engagement paths. Align ToFu investment with downstream pipeline impact, not just volume metrics. Measurement & Scale Define success metrics to demonstrate impact of automation, intent activation, CRO, and AI engagement Document and scale repeatable programs globally with regional flexibility. What You'll Bring: 6-8+ years of experience in B2B SaaS digital marketing, growth, lifecycle, or automation-focused roles. Hands-on experience with intent platforms (e.g., 6sense, G2, Clearbit, Clay) and activating signals across channels. Strong background in marketing automation, lifecycle campaigns, CRO, and experimentation. Ability to write and refine high-quality marketing content, including automated emails, chatbot scripts, landing-page copy, and in-funnel messaging that converts. Analytical mindset with comfort owning complex systems and workflows end-to-end. Ability to operate at both strategic and execution levels in a fast-moving, global environment. What We Offer: Enjoy flexible paid time off that allows you to have an enhanced work-life balance. Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Base Salary of $112k - $149k USD per year + discretionary annual bonus subject to the terms of the applicable bonus plan. Total compensation range for this position: $112k - $171k USD per year. Where You'll Work: Charlotte, Atlanta, DC, Austin, Chicago, or other Meltwater US locations When You'll Join: 2026 Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.