Thought Leadership Content Specialist, Grid Modernization & Emerging Technologies

If crafting compelling stories at the intersection of technology, energy, and innovation excites you, this role is for you. You'll help shape Keysight's thought leadership in grid modernization and emerging energy technologies, creating content that builds credibility with engineers, utilities, policymakers, and technical decision-makers.

We are looking for a highly motivated self-starter, someone curious, adaptable, and willing to experiment. You should be comfortable learning new technical concepts quickly and translating them into clear, compelling narratives that resonate with technically sophisticated audiences.

Responsibilities

This role focuses on three core areas:

1. Thought Leadership Strategy & Messaging
You will support the development of messaging frameworks, narratives, and go-to-market plans for Keysight's grid modernization and emerging technology solutions. This includes working cross-functionally with product managers, engineers, field marketing, and sales teams to ensure consistency and clarity across regions and campaigns.

2. Content Creation & Campaign Execution
With mentorship from senior marketers and subject-matter experts, you will create and contribute to global thought leadership assets, including white papers, eBooks, blogs, videos, webinars, and event content. You may also support select in-person and virtual industry events. Your work will help educate the market, shape perception, and influence audiences that are nurtured into high-quality marketing leads.

3. Channel Activation & Performance Measurement
You will adapt content for Keysight's digital and social channels, working with designers, brand teams, and email specialists to maximize reach and engagement. You'll track performance against defined audience and engagement goals and use insights to refine future campaigns.