Senior Writer

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Winston-Salem State University ( WSSU) is a distinguished institution that combines academic excellence, community engagement, and a commitment to fostering student success. We are proud to be North Carolina's only university to earn the distinguished designation of Opportunity College by the Carnegie Classifications of Higher Education and the American Council on Education ( ACE). WSSU is dedicated to preparing students for leadership roles through rigorous programs in health sciences, business, education, and the humanities. Known for its supportive, inclusive environment, the university fosters a close-knit, diverse community that nurtures both personal and academic growth.

Situated in Winston-Salem, North Carolina-known as the city of Arts and innovation, WSSU provides students with opportunities to engage in a dynamic mix of professional, social, and cultural experiences. Winston-Salem is home to thriving arts, healthcare, and technology sectors, offering both students and faculty unique collaboration opportunities and professional development pathways.

With its beautiful campus, strong sense of community, and dedication to fostering personal and professional growth, Winston-Salem State University is an ideal place to teach, work, and learn.

The Integrated Marketing and Communications (IMC) team is seeking a Senior News Writer who will serve as a key storyteller and content strategist for WSSU. This role is responsible for developing compelling, high-quality written content that elevates the university's brand and showcases its mission, people, and impact. This position plays a central role in advancing institutional priorities by producing news stories, feature articles, and editorial content for internal and external audiences across digital and print platforms.

The ideal candidate is an exceptional writer and editor with a deep understanding of higher education communications, a keen news sense, and a passion for inclusive storytelling that reflects WSSU's diverse and vibrant community.

KEY RESPONSIBILITIES

A successful candidate for a senior writer position would bring extensive professional writing experience, typically five to seven years or more, in higher education, marketing, journalism, public relations, or a related field. They should demonstrate a strong portfolio of strategic, high-quality content across multiple formats, including executive communications, web and digital storytelling, marketing campaigns, and media materials. The ideal candidate will have proven expertise in translating complex information into clear, compelling narratives that align with institutional goals and brand standards. A bachelor's degree in communications, journalism, English, marketing, or a related discipline. They should also possess excellent editorial judgment, the ability to work under tight deadlines, and a track record of collaborating effectively with leaders and subject-matter experts to produce polished, impactful content.

The Integrated Marketing and Communications Office serves as the central hub for advancing and protecting Winston-Salem State University's brand, reputation, and strategic messaging. IMC leads the development and execution of comprehensive communication and marketing strategies that promote the university's mission, elevate its visibility, and engage key audiences, including prospective students, current students, faculty and staff, alumni, donors, legislators, and the broader community.

Integrated Marketing and Communication
Alumni House

2 Years

A criminal background check will be conducted on the candidate finalist prior to the offer of employment.

If no applicants apply who meet the required competency and T&E requirements, then management may consider other applicants.

Salary will be determined based on competencies, equity, budget, and market considerations.

Resumes will not be accepted in lieu of completing an electronic application. The application must be completed in full detail (including work history) for your qualifications to be considered.

Failure to complete the application completely may result in you not being considered for the vacant position.

Your application for the position will not be completed until you receive an online confirmation number at the end of the process of applying for a position.

If you have general questions about the application process, you may contact Human Resources at OHR@wssu.edu. Individuals with disabilities requiring disability-related accommodation in the application and interview process, please call 336-750-2834.