Director of Marketing

Experience the excitement of working in the entertainment industry at Canterbury Park-home to thrilling live horse racing every summer and year-round action in our Card Casino, Racebook, and Events.

Canterbury Park offers competitive pay and an attractive benefits package for full-time team members. Our team members enjoy paid time off, floating holidays and holiday premium pay. For eligible team members, we provide a comprehensive benefits package that includes medical, dental, life, and disability insurance; a 401(k) retirement plan with employer matching; robust wellness programs designed to promote overall health and well-being; and much more. Additional exciting perks include free admission to live racing events, exclusive access to special event privileges, and a wide variety of discounts at local businesses and throughout Canterbury Park. These benefits are carefully designed to not only enhance your experience at work but also contribute to a vibrant and rewarding lifestyle in the community.

-This position qualifies for a bonus of up to 15%.

Job Summary:

Responsible for developing and executing Canterbury Park's advertising and promotional strategies for Live Racing, the Casino, and special events to drive business growth and achieve marketing objectives. This includes planning and managing advertising campaigns, promotions, social media, marketing materials (such as collateral, signage, and tickets), website content, and more. Supports internal departments by planning and executing internal marketing campaigns as needed. Responsible for supporting the Company's mission, vision, and values by providing an unparalleled experience of fun and entertainment. Focuses on our core values to ensure exceptional service and engagement.

Essential Duties and Responsibilities:

• Leads by example
• Responsible for maintaining a high degree of hospitality, as well as a positive and professional demeanor at all times.
• Creates high levels of morale, fosters teamwork, and inspires collaboration.
• Develop a wide range of marketing and gambling promotions and events to engage fans and drive visitors.
• Lead the planning, implementation and execution of all live racing marketing, while supporting the marketing and promotions for the Card Casino and Simulcast racebook.
• Manage Canterbury Park communication channels including e-mail marketing, website, digital signage and more, managing workflows, deadlines and approvals.
• Provide inspiration, creative direction and copywriting for promotional assets, ads and collateral.
• Lead Canterbury Park media buying process, including budgeting, media selection, ad trafficking, etc.
• Oversee the creation, curation and publication of social media content across all platforms. Monitor social platforms in real time, engaging directly with fans.
• Collaborate with internal stakeholders to ensure all marketing being produced is on-brand at all times.
• Coordinate production of Canterbury's live racing program, program ad schedule and digital messaging schedule.
• Provide timely inter-office communication regarding promotions and marketing initiatives.
• Work with Director of Corporate Sponsorship to both enhance partnership opportunities and assist with sponsorship fulfillment.
• Design basic marketing assets as graphic design backup. These might include signs, presentations and/or social assets.
• Provide clear leadership and mentorship to direct reports, freelancers and agency partners.
• Perform all other duties as assigned.

Supervision:

• Graphic Designer, Sign Shop Coordinator, Summer interns

Required Qualifications:

• Bachelor's degree in a marketing-related field preferred, with 6-8 years of experience in marketing, advertising, or promotions.
• Demonstrated supervisory experience with strong leadership, mentorship, and team-development skills.
• Proven experience managing social media, digital platforms, and interactive technologies.
• Strong project management, planning, and organizational abilities, with excellent attention to detail.
• Flexible and adaptable, with the ability to work evenings, weekends, and holidays as required.
• Excellent written and verbal communication skills, with strong professional interpersonal abilities.
• Must pass pre-employment screening, including a criminal background check and work history verification.
• Must be able to obtain a Minnesota Racing Commission (MRC) license.

Preferred Qualifications:

• General knowledge of horse racing and card casino gaming.
• Basic design knowledge

Working Conditions and Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to maintain a flexible work schedule, including evenings and weekends during the live race season.
• Must be able to interact professionally and courteously with guests, co-workers, and vendors.
• Ability to sit for extended periods of time.
• Requires frequent standing and walking.
• Requires working outdoors in varying weather conditions.
• Must be able to lift up to 10 pounds.
• Requires frequent wrist and hand use.