Senior Marketing Specialist

Company

Working at Simplified means being a part of a challenging, growing business. We value:

Ownership

o We assume full responsibility for our job roles and tasks assigned to us.

Accountability

o We hold ourselves and others accountable to agreements and responsibilities.

Teamwork

o We work to build up the team and prefer others above ourselves.

Service

o We have a serve-first mentality to our customers both internal and external.

Job Specification

Simplified Building is hiring a Senior Marketing Specialist to lead and execute the marketing strategy across two of its brands: Simplified Building and Easyfit. Additional brands may be added as the company enters new markets.

This role is responsible for generating leads, increasing e-commerce revenue, and growing brand awareness through digital and traditional marketing channels. You will work with the leadership team to shape and implement strategy, manage internal staff, and coordinate with outside vendors to meet performance goals.

Strategic Execution

* Execute the marketing strategy across Simplified Building and Easyfit

* Drive lead generation and e-commerce sales

* Grow brand awareness through PPC, SEO, social media, and content marketing

* Align monthly and weekly marketing plans with leadership objectives

* Create marketing strategies that focus on high-volume e-commerce sales while also supporting a larger b2b project pipeline

Team and Vendor Management

* Support your team and cross-functional leaders to achieve marketing goals

* Manage vendor relationships including PPC and design agencies

* Report monthly marketing expenses to the finance team

Content and Campaigns

* Plan and execute campaigns across PPC, Shopping, SEO, email, and social

* Write and manage ad copy, product descriptions, and landing pages

* Manage Google Merchant Center feeds and optimize product performance

* Collaborate with sales and vendors to meet campaign goals

* Maintain and update product content across Magento 1 & 2, WordPress, and future E-com sites

* Manage product photos and videos

Monthly Activities

* Deliver a marketing performance report including:

* Leads generated

* Quotes written

* Website traffic

* Content output

* Provide insights and recommendations from reporting to guide next month's actions

* Attend leadership meetings to plan monthly marketing activities

* Manage monthly marketing budget, collaborating with financial controller

Weekly Activities

* Coordinate weekly marketing priorities

* Contribute to content development and campaign execution

* Support other leaders and departments with marketing-related initiatives

Technology and Systems:

* Magento 1 and Magento 2

* Basecamp

* Office 365

* Zoho CRM

* Zoho Analytics

* SEMrush

Experience with Shopify, WooCommerce, or similar e-commerce platform Marketing Channels:

* Google Ads and Microsoft Ads

* SEO and Google Merchant Center

* LinkedIn, Facebook, Instagram, Pinterest, YouTube

Skills:

* Strong ability to prioritize and manage multiple projects.

* Effective communicator across leadership and cross-functional teams.

* Demonstrated analytical and problem-solving capabilities.

* Self-starter who takes ownership of outcomes.

* Ability to work well under pressure and adapt to changing priorities.

Individual Characteristics:

* The successful candidate will need to be confident, outgoing and an excellent all-around communicator with senior and junior people.

* This person must also enjoy working in a fast paced and pressurized environment that can handle multiple projects and still deliver them on time

* Strong organizational skills are vital.

* Being a self-motivated, self-starter who is able to work on their own initiative as part of a senior management team is critical.

* They will also need to be skilled investigators for the ultimate goal of improving company processes and possess excellent analytical and critical thinking skills.

* In the spirit of teamwork, this person should culturally be aware that goals are better achieved by persuasion, rather than edict.

* This person must be able to manage their time effectively and adapt quickly to changing priorities within the business.