Senior Digital Analytics Manager

About Us
Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.

Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.

Position Purpose

The Senior Digital Analytics Manager owns the behavioral analytics layer, governs the event taxonomy, and translates digital behavior into a clear, actionable understanding of what drives performance throughout the Bank. The role partners deeply with UX, Dev, Product Marketing, Email, and Acquisition to identify issues early, prioritize improvements, and accelerate optimization cycles across all lines of business.

Position Responsibilities

This role directly improves how Capital Bank grows, operates, and makes decisions by:

• Increasing revenue and application volume by identifying funnel friction and driving continuous optimization
• Improving marketing efficiency by revealing which channels, messages, and experiences produce the highest-value customers
• Strengthening P&L clarity by linking digital behavior to approvals, losses, payback, and long-term value
• Accelerating speed-to-insight through consistent, trustworthy dashboards and automated reporting
• Giving leadership a clear, unified view of performance across all digital properties and teams

The role will be responsible for the following:

1. Build and Own the Digital Data Foundation

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  • Lead the transition from GA4 to an Amplitude-first measurement ecosystem
  • Define and maintain the enterprise event taxonomy, KPIs, and data standards across all web properties
  • Partner with developers for event instrumentation, GTM governance, and tagging fixes
  • Establish a proactive QA process to ensure tracking accuracy before launches
  • Document tracking logic, event definitions, and end-to-end measurement frameworks
  
  
  
  

2. Turn Behavior into Decisions

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  • Analyze funnels, journeys, and cohorts to identify where users struggle and what drives conversion
  • Connect behavioral data in Amplitude with performance data Snowflake to size opportunities
  • Build dashboards that explain what happened, why it happened, and what to do next
  • Write clear, concise insight summaries that guide actions - not just describe data
  
  
  
  

3. Lead Experimentation & Continuous Optimization

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  • Own the analytics side of A/B testing: event setup, KPIs, hypotheses, and success thresholds
  • Partner across UX, Marketing, and Product to design meaningful tests grounded in behavior
  • Monitor experiments through completion, validate significance, and report business impact
  • Translate learnings into the next set of improvements or test iterations
  
  
  
  

4. Coach and Partner Across Teams

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  • Help non-analysts understand funnel performance, segment behavior, and test results
  • Serve as the go-to analytics partner for leadership, product marketers, acquisition teams, and designers
  • Influence roadmaps by highlighting the highest-value digital opportunities
  • Create repeatable processes for insight action measurement across all LOBs
  
  
  
  

5. Drive Continuous Improvement

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  • Recommend new integrations, automations, or data quality enhancements
  • Stay current on analytics best practices, privacy updates, and evolving platform capabilities
  • Proactively surface opportunities before they impact performance - not after
  
  
  
  

Education and Experience Required:

• Bachelor's degree in marketing, business, communications, or a related field.
• 7-10+ years in digital analytics, product analytics, or experimentation
• Agency or startup experience desired.

Technical Knowledge and Skills

• Deep experience with Amplitude (or similar), GA4, FullStory, and Google Tag Manager
• Skilled at defining event tracking requirements and partnering with developers to implement them
• Strong knowledge of funnel analysis, behavioral segmentation, attribution, and statistical testing
• Exceptional communicator who can translate insights into clear business actions
• Comfortable in a hands-on role that blends strategy, execution, and cross-functional partnership
• Experience in financial services, fintech, or other regulated industries preferred
• Must be proficient in Microsoft office software suite (Word, Excel, PowerPoint, etc).

Other

Ability to travel within a defined market area.

Compensation

• Base Salary Range: $115,000 - $150,000 annually (Rockville, MD salary range). Final determination of where you are at in the salary range is based on numerous factors such as geographical location, relevant experience, skill set, education, and ability to meet qualifications within the job description.
• Additional Compensation: This role will include a yearly annual target bonus based on individual performance

Working Arrangements:

This is a remote role.

Why Join Us?

• Join a growing company with a culture that fosters an entrepreneurial spirit
• Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
• Company Contributions to your 401k - Regardless of your contribution
• Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
• Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

Supporting Businesses. Helping People. Strengthening Communities.
Capital Bank, N.A. is an affirmative action and equal opportunity employer.