New

Eloqua Campaign Manager - Midland, MI

Diversified
50,000 USD-61,000 USD
paid time off, paid holidays, 401(k)
United States, Michigan, Midland
Nov 22, 2025
About Diversified: Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back. What to Expect: At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you. As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion. IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED. How You'll Contribute: The Eloqua Campaign Manager is a detail-oriented and results-driven role within the client's Marketing Communications Operations team. This individual contributor role is essential in executing digital marketing campaigns that drive customer engagement, brand awareness, lead generation, and sales opportunity acceleration across the customer journey. You will work closely with global and regional marketing teams, MarCom, sales, and corporate marketing to plan, execute, and optimize campaigns that align with business goals and customer needs. This role is based on-site in Midland, MI. What You'll Do: Lead and Opportunity Management Execute lead management strategies in alignment with global marketing objectives and regional plans Maintain and optimize lead scoring models to prioritize sales-ready leads Monitor the lead funnel from acquisition through conversion and identify areas for improvement Serve as a subject matter expert (SME) on Eloqua and related tools, helping teams understand capabilities, troubleshoot issues, and apply best practices Support integration with tools such as Adobe Workfront and Salesforce Campaign Execution and Optimization Plan and execute integrated, multi-channel campaigns (email, digital, events, etc.) using Eloqua Create and manage campaign IDs and workflows Collaborate with global and regional teams to ensure campaigns are aligned with business priorities Use data and performance metrics to continuously improve campaign effectiveness and ROI Cross-Functional Collaboration Coordinate with MarCom, marketing, and sales teams to ensure seamless execution of lead and opportunity management strategies Work with internal stakeholders across .com, DX, IT, and corporate marketing to plan, monitor, and optimize campaigns Navigate the client's systems and processes to engage the right stakeholders and drive execution Analytics and Reporting Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, pipeline contribution, and campaign ROI Provide actionable insights to inform future campaign strategies and improvements" Required/Desired Knowledge, Experience and Skills: Bachelor's degree or relevant work experience in Marketing, Business, Communications, or a related field 5+ years of experience in B2B marketing, preferably in the chemicals, manufacturing, or industrial sectors Hands-on experience with Eloqua and marketing automation platforms; familiarity with Salesforce and Adobe Workfront is a plus Strong analytical skills with the ability to interpret data and translate it into actionable strategies Excellent communication, collaboration, and project management skills Experience working in a global, matrixed organization is highly desirable What We Offer: Along with competitive compensation, you will be eligible for the following benefits: Multiple medical plan options to suit your family's needs Dental (including orthodontic coverage) and vision plans Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP) Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401k with Employer Match Paid Time Off and Paid Holidays Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services Commuter Benefits And much more To learn more about becoming part of the Diversified team, visit us at our career siteor email us at careers@onediversified.com. Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered. If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact careers@onediversified.com so we can assist you. Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.