Senior Vice President, Marketing

Position Overview

We are seeking a dynamic and strategic Senior Vice President of Marketing to lead our marketing organization through its next phase of growth. This executive will be responsible for driving demand generation across enterprise channels, building brand equity, and positioning Judi Health and Capital Rx brands as a leader in healthcare solutions. The ideal candidate will bring deep experience in marketing to health plans, PBMs, employers, Taft Hartley and enterprise buyers, with a proven track record of scaling B2B marketing programs that deliver measurable impact.

In addition, this leader must have a strong understanding of SEO strategy and execution, ensuring our digital presence drives organic traffic and supports pipeline growth. Expertise in product marketing is critical to position our portfolio effectively in a competitive market along with internal communications. This role also owns the annual marketing budget, oversees ROI reporting, and drives adoption of AI-powered marketing strategies to accelerate growth.

Key Responsibilities

• Demand Generation Leadership: Develop and execute integrated marketing campaigns that drive qualified leads and pipeline growth for enterprise sales teams. Implement account-based marketing (ABM) programs and leverage AI-driven targeting for enterprise accounts.
• Product Marketing Strategy: Own product marketing across the portfolio, including go-to-market strategy, positioning, messaging, and competitive differentiation.
• SEO & Digital Optimization: Build and execute a comprehensive SEO roadmap, including keyword strategy, content optimization, technical SEO, and analytics to improve search rankings and inbound lead generation.
• AI-Focused Growth: Leverage best in class AI tools to drive exponential growth through generative content creation, predictive campaign analytics, and automated workflows for personalization at scale.
• Enterprise Sales Enablement: Partner closely with sales leadership and revenue operations to align marketing strategies with enterprise sales goals, including account-based marketing (ABM), collateral development, and competitive intelligence.
• Brand Strategy & Communications: Elevate the Judi Health & Capital Rx brand through strategic communications, PR, and digital marketing initiatives while managing external PR firm. Own creative direction and brand design standards to deliver visually compelling campaigns and assets that reinforce brand equity.
• Market Intelligence: Monitor industry trends, competitive landscape, and customer insights to inform go-to-market strategies and product positioning.
• Team Leadership: Build and mentor a high-performing marketing team across demand generation, SEO, product marketing, content, digital, and communications.
• Budget & Reporting: Own annual marketing budget and deliver quarterly and annual ROI reports to executive leadership.

Measurable KPIs

• Pipeline Influence: Maintain 90%+ marketing influence on total pipeline.
• Revenue Influence: Achieve 80%+ marketing influence on closed-won revenue, tracked through attribution models.
• SEO: Increase brand visibility in AI search and generative platforms and drive a 25% uplift in referral traffic from AI-driven sources (e.g., ChatGPT, Bing Copilot, Google Gemini) within 12 months.

Qualifications

• 15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role.
• Proven track record of delivering measurable revenue outcomes through demand generation, SEO strategy, product marketing, and enterprise B2B marketing, ideally within healthcare technology or services.
• Deep expertise in the healthcare technology and payer ecosystems, including health plans, PBMs, and employer market.
• Experience marketing AI-driven solutions or advanced analytics platforms.
• Strong collaboration skills with sales, product, and executive teams.
• Exceptional communication, storytelling, and strategic thinking abilities.
• Strong background in brand strategy, creative direction, and executive thought leadership.
• Bachelor's degree required; MBA or advanced degree preferred.
• Final candidates will be required to present their strategic vision for Judi Health and Capital Rx

Why Join Us?

• Be part of a mission-driven company reshaping healthcare.
• Lead marketing for a fast-growing organization at the intersection of AI and health.
• Work with a passionate, innovative team committed to making a difference.