Sr. Specialist, Global Social Media Production & Experiential Marketing

About the Role

We're looking for a creative, organized, and forward-thinking Social Media Production and Experiential Marketing Sr. Specialist to join our global social media team (@Lenovo).
This social media role sits at the intersection of content production and event marketing, supporting Lenovo's social media storytelling through compelling digital content and on-the-ground social activations at global events.

You'll work closely with our creative contractors, internal stakeholders, partners, agencies, and event teams to ensure Lenovo's social presence reflects innovation, quality, and authenticity - across both daily content and major global moments.

Content Production (Approx. 50%)

This role sits on the production side of Lenovo's global social media team - turning approved content briefs into social-first, on-brand social media assets.

While two peers on the team lead content alignment and platform strategy (meeting with business groups, aligning on key messages, and drafting content briefs), this role is responsible for bringing those briefs to life with an in-house production team through efficient, creative, and scalable production.

Key Responsibilities

• Act as production lead over the two creative contractors, producing and editing videos, photos, and animations that meets Lenovo's brand standards and campaign goals.
• Manage the end-to-end production process once briefs are approved - translating briefs into actionable deliverables, production schedules, and timelines.
• Provide thoughtful feedback on early creative edits and ensure all assets are optimized for global social platforms.
• Act as a Change Champion for integrating AI into social media production - identifying, testing, and scaling new tools and workflows that improve efficiency and creative output.
• Collaborate with peers managing content alignment and platform strategy to ensure production feasibility and timeline alignment, weighing in on creative and operational needs throughout the process.
• On occasion, serve as a one-person production resource - filming simple one-camera shoots or completing basic video edits when quick-turn or small-scale content is needed.
• Track content performance post-production to provide actionable insights for continuous improvement.
• Ensure all deliverables are produced on time, within scope, and to a consistent creative standard.

Tools & Skills

• Project management: Experience using Monday.com or similar tools to manage content production pipelines.
• Editing: Proficiency in Adobe Premiere Pro, with the ability to independently edit short-form content when needed.
• AI: Experience using AI-powered creative tools (Adobe Illustrator, Google Veo, Descript, etc) to accelerate content creation and editing.

Experiential Marketing (Approx. 50%)

• Coordinate social media planning and production for major global events, including:
  • Consumer Electronics Show - CES (Annual industry event in Las Vegas)
  • MWC (Annual industry event in Barcelona)
  • Lenovo Innovation World (Annual Lenovo-owned event in Berlin)
  • Lenovo Tech World (Annual Lenovo-owned event in rotating U.S. city)
• Support event social media strategy and execution under the direction and lead of your manager.
• Lead day-to-day social media content coordination before, during, and after events - including event teasers, product content coordination, and partnership collaborations (Intel, AMD, Microsoft). Most event content is produced by our agency, so this part of the R&R is heavily coordination.
• Build the onsite production calendar for agencies and work with your manager to lead the onsite team - providing real-time creative feedback.
• Ensure content meets all partner requirements (badges on images, specific wording in videos, bumpers on videos, etc)
• Work with onsite production agency to produce event recap videos and post-event content summaries.
• Maintain the social media event toolkit (templates, best practices, asset libraries).
• Support livestream setup and execution on social platforms in coordination with production agencies.

Basic Qualifications:

• Bachelor's degree in Marketing, Public relations, or similar fields
• 3-5 years of experience in social media content production or social media marketing (agency or brand side).