Senior Director, Content Strategy

The Senior Director of Content Strategy is a senior leader within the Duke University Health System's (DUHS) Marketing and Communications team. This role is responsible for setting and executing an organizational content strategy that drives meaningful engagement with internal and external audiences, amplifies Duke Health's mission and impact, and supports a unified brand voice across all channels.

This role oversees the planning, creation, and integration of high-impact content across all channels-internal communications, digital platforms, social media, executive messaging, video, and more. The Senior Director is a strategic thought partner to senior leaders across Duke Health and collaborates closely with colleagues in Marketing, Media Relations, and External Affairs to ensure message alignment, brand consistency, and storytelling excellence.

• Serve as the strategic lead for content strategy across DUHS, ensuring alignment with organizational
  priorities and system-wide communications goals.
• Champion a consistent brand voice across all content platforms, ensuring integration with marketing, media relations, and external communications strategies through a 360 storytelling model.
• Serve as a trusted advisor to senior leaders, helping to shape and elevate content related to clinical care, research, talentforce engagement, and system priorities.
• Oversee system-wide content planning processes and editorial governance, ensuring clarity, consistency, and cadence across all communication touchpoints.
• Provide high-level counsel to executive leadership on integrated content strategies that support transformation, change management, business continuity, and organizational culture.
• Lead integrated communications planning for system-wide initiatives, campaigns, and priority programs.

• Architect a system-wide internal communications content strategy that connects and inspires a diverse talentforce, from frontline clinical teams to administrative leaders.
• Oversee the development and distribution of internal content across channels including intranet, executive messaging, team newsletters, social platforms, events, video, and emerging formats.
• Ensure messaging is clear, timely, relevant, and accessible to all employee segments.
• Create communication toolkits, FAQs, and cascading messages that support staff through transitions and system changes.

• Lead and mentor a cross-functional content team responsible for content planning, development, publishing, and performance measurement.
• Partner with cross-functional teams to ensure content is delivered to the right audiences, through the right channels, at the right time.
• Implement scalable, data-informed editorial and governance processes that improve storytelling impact and channel effectiveness.
• Drive the creation of high-quality, compelling content-including executive communications, video scripts, intranet content, presentations, and thought leadership pieces.
• Manage creative and production workflows to ensure consistency, speed, and excellence in content delivery.

• Lead content strategy for sytem-wide change initiatives, business continuity efforts, and emergency communication events.
• Partner with Emergency Management, HR, and hospital operations to deliver clear, timely, and empathetic messaging during critical events.
• Create communication toolkits, FAQs, and cascading messages that support staff through transitions and system changes.

• Lead, mentor, and grow a high-performing team of content professionals; provide coaching and support to entity communicators in a matrixed environment.
• Oversee content workflows, project timelines, and production resources to ensure high quality, efficiency, and scalability.
• Use analytics and audience feedback to evaluate the effectiveness of content strategy and make data-informed decisions.

• Maintain brand, design, accessibility, and compliance standards across all content deliverables.
• Design and implement internal communication campaigns that engage and align Duke Health's diverse workforce - from front-line clinical staff to business operations.
• Develop messaging frameworks and creative strategies that reinforce a shared purpose, support cultural transformation, and promote organizational goals.
• Elevate employee voices and stories through coordinated campaigns, events, and editorial content.

• Bachelor's degree in communications, journalism, marketing, public relations, or a related field; master's degree preferred.
• 10+ years of progressive experience in content strategy, communications, or marketing-preferably in healthcare, academic medicine, or large complex organizations.
• Demonstrated experience developing integrated, enterprise-level communications strategies with measurable outcomes.
• Exceptional leadership, collaboration, and project management skills.
• Ability to manage multiple priorities under deadline and pivot quickly in response to emerging needs.
• Strong writing, editing, and storytelling skills across a range of formats and platforms.

Education: Work requires communication, analytical and organizational skills generally acquired through completion of a bachelor's degree program in Journalism, Communications, English or a related discipline. A Master's degree or commensurate experience in healthcare or community-based organizations is preferred.

Experience: Work requires ten years experience in writing, public relations, communications or a related discipline

OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE