Marketing Data Analyst / CRM Specialist

McGough is a respected partner that brings six generations of experience to high profile, unique and complex construction projects. We take great pride in our people and their extraordinary expertise in planning, development, construction and facility management. McGough employee tenure reflects the commitment and pride we share in our work. Ask anyone who knows us - the caliber of our people sets us apart.

MARKETING ANALYST

We are seeking a Marketing Analyst/CRM Manager to support our Business Development and Marketing team. This role will focus on turning Salesforce and related business data into actionable insights, empowering our teams with analysis and reporting that drive growth, customer engagement, and strategic decision-making. The analyst will work closely with business stakeholders and collaborate with the data engineering team to ensure the right data sources, pipelines, and structures are in place to provide insights to the business.

The ideal candidate will be a strong communicator with a knack for storytelling through data. They are comfortable bridging business needs and analytics, translating raw numbers into clear, usable insights, and building trusted partnerships across functions.

Qualifications:

Required:

• Bachelor's degree in Business, Marketing, Analytics, or related field OR 4 or more years of equivalent experience.
• 2-4 years of experience in business analysis, reporting, or BI roles (preferably in sales/marketing contexts).
• Proficiency with Salesforce reporting and Tableau.
• Strong business acumen and ability to translate complex data into actionable insights.
• Excellent communication skills with comfort presenting to both technical and non-technical audiences.
• Collaborative approach to working across business and technical teams.

Preferred:

• Experience in construction, professional services, or related industries.
• Familiarity or experience with SQL
• Familiarity or experience with Python
• Exposure to marketing analytics, campaign measurement, or pipeline forecasting.

Skills:

• Strong interpersonal and mentoring skills.
• Ability to organize and prioritize responsibilities
• Strong problem-solving skills, documentation skills, research and resolution skills
• Excellent verbal and written communication, comfortable presenting to both technical and non-technical audiences.
• Proficiency in Microsoft applications
• Proficiency with Salesforce reporting and Tableau.
• Strong business acumen and ability to translate complex data into actional insights.
• Collaborative approach to working across business and technical teams.
• Ability to function as an integral team member, working under time constraints and meeting deadlines in a changing environment
• Ability to take initiative and work independently with minimal supervision
• Embodies personal integrity and keeps confidences
• View every interaction as an opportunity to add value and enhance relationships

Office and Travel:

This is a low-travel position based that can be based out of any one of McGough's offices. Occasional in-town travel and overnight travel may be required.

Responsibilities and Tasks:

• Collaborate with cross-functional teams across the business to identify areas where data sharing can improve business decisions for the organization.
• Lead analysis efforts to identify opportunities for customer acquisition, retention, loyalty, and cross-sell within business development.
• Build and maintain Tableau dashboards and reports leveraging Salesforce and other marketing/sales data.
• Document and escalate data gaps to ensure business information and analytical needs are met.
• Support the data collection and analysis processes to provide insights on customer behaviors and preferences.
• Partner with the data engineering team to extend data warehouse coverage and integrate new internal/external data sources.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and track CRM effectiveness.
• Deliver recurring reports and KPIs (e.g., weekly performance, pipeline trends, marketing ROI) to leadership.
• Provide consultation and ad-hoc analysis to business development and marketing leaders, shaping strategies with data-driven recommendations.
• Promote adoption of standardized BI tools and reduce reliance on manual Excel reporting.
• Support testing and rollout of new BI reports and dashboards with business stakeholders.
• Assist in the implementation and maintenance of CRM tools to improve customer interaction and experience.
• Prepare regular reports and dashboards to present findings and identify opportunities for improvement.
• Participate in user training and support for CRM systems and processes.
• Contribute to the development of customer segmentation strategies to enhance targeted marketing efforts.
• Collaborate with internal teams, contractors and other stakeholders to align efforts. Build and maintain strong relationships with internal and external stakeholders.
• Participate as an active member of the Business Development, Marketing, and Business Analyst team. Contribute to shared goals and collaborate with colleagues on achievement of priorities.
• Collaborate with internal teams, contractors and other stakeholders to align efforts. Build and maintain strong relationships with internal and external stakeholders.
• Other duties as assigned.

Physical Requirements:

The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position involves sitting for extended periods of time at employee's work station and during meetings as well as while traveling, either by plane or car. Employee needs to be able to lift up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and ability to distinguish between colors on graphs and charts.

Occasionally, employee will be required to visit construction jobsites which may expose the employee to dirt, dust, uneven surfaces, outdoor weather conditions and extreme temperatures.

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In alignment with our commitment to pay transparency, the base salary range for this position is $68,900-$87,500, excluding fringe benefits or potential bonuses. If you join McGough, your final base salary will be determined by several factors, including geography, location, skills, education, and experience. Furthermore, we place significant value on pay equity among our current team members as part of any final job offer.

Please note that the range provided above reflects the hiring range for this role. Hiring near the top end of this range would be atypical, as we aim to allow room for future salary growth. Additionally, McGough offers a comprehensive compensation and benefits package. This includes insurance coverage for medical, dental, vision, life, and disability. We also provide generous retirement plans, voluntary benefit plans, parental leave, substantial paid time off, and holiday pay.

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