The University of Virginia's College at Wise located in the beautiful mountains of southwestern Virginia invites applicants to apply for the Multimedia Content Specialist position. The Multimedia Content Specialist helps support the Office of Marketing and Communication's core mission of elevating the reputation of UVA Wise while promoting and strengthening its brand locally, regionally, and nationally. Reporting to the Associate Vice Chancellor for Marketing and Communications, the incumbent helps deliver high-quality photo and video collateral in order to ensure the successful and consistent implementation and advancement of the UVA Wise brand. They have responsibility for day-to-day coordination and execution of photography, videography, and related projects. RESPONSIBILITIES: Produce visual content for sharing UVA Wise with key audiences:
- Using direction from existing brand collateral and guidelines as well as the College's marketing and communications plans, the successful candidate will capture, edit and publish photography as well as other forms of visual storytelling included, but not limited to: videos, slideshows, etc. Photography will be used in print and digital projects and should span from headshots to news and feature photography.
- Assist the Art Director with planning and producing several videos telling the story of key institutional priorities based on a plan established by the department. Videos will vary in lengths from 15 seconds through two minutes and will be deployed via social media, the College's website and email.
- Work with the marketing and communications team to execute photo and video shoots from production planning through post-shoot editing as well as communicate with key partners designated in each project's creative brief.
- Provide quick turnaround on photos and video clips.
- Build and contribute photos to the College's photo and video library. Maintain and organize those assets.
- Assist in photography trainings (and other best practices of visual storytelling) with teammates in the Office of Marketing and Communications and across campus.
Contribute to advancing the reputation of UVA Wise by participating as a team member in the Office of Marketing and Communications:
- Working on a creative in-house marketing and communications team means cultivating strong relationships with partners inside and outside of the department and organization. As such, this position will also assist in the following responsibilities:
- Gather information and insights as well as competitive analyses according to appropriate business need(s) and audience(s).
- Strategize and implement projects that enhance the brand experience for key audiences in Admissions, Advancement, Athletics and Economic Development/Government Relations, with particular attention to whether the work aligns with strategy of the UVA Wise brand and related project objectives.
- Assist with posting to the College's social media in the absence of the primary coordinator.
PREFERRED QUALIFICATIONS:
- Bachelor's degree preferred in art, marketing, English, communications, or another relevant subject.
- At least 2 years demonstrated experience in photography, videography, and related areas, especially in complex environments.
- Experience coordinating photography and videography shoots.
- Strong interpersonal skills, including professional written and verbal communication to both internal partners and outside organizations.
- Collaborative and flexible team-player.
- Excellent organization skills and proven ability to prioritize and execute multiple, complex projects at one time.
- Diplomacy, sound judgment and ability to work with tact and professionalism with people from different walks of life.
- Experience with Adobe Creative Suite preferred.
- Proficiency with Microsoft Office Suite.
- Has an inquisitive nature and is a self-starter in capturing stories through visual storytelling and collecting and sharing story ideas with teammates.
- Able to edit and deliver content on tight deadlines.
In addition to an application, applicants must submit a link to samples of their work or a portfolio that supports their ability to perform the responsibilities of the position. UVA Wise is an equal opportunity employer committed to excellence, affordable access, and unwavering support of a collaborative and diverse community. Women, minorities, veterans, and persons with disabilities are encouraged to apply. Employee fulfills duties as a "responsible employee" under Title IX of the Education Amendments of 1972. A Responsible employee includes any employee: who has the authority to take action to redress sexual violence; who has been given the duty of reporting incidents of sexual violence or any other misconduct by students to the Title IX Coordinator or other appropriate school designee; or whom a student could reasonably believe has this authority or duty. UVA Wise is committed to helping the campus community provide for their own safety and security. The Annual Security and Fire Safety Report containing information on campus security and personal safety, including alerts, fire safety, crime prevention tips, and crime statistics is available at www.uvawise.edu/ASR. A copy is available upon request by calling 276-328-0190 or 276-376-3451. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA's commitment to non-discrimination and equal opportunity employment.
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