Intern

Position Description:

Media relations is a key component of this internship as well. Having a "nose for the news," and developing the skill of crafting story ideas highlighting MCW's key strategic priorities to members of the media will be a key skill and takeaway.

This position will be responsible for creating new and unique content in multiple forms - written, image and video and propelling forward the brand awareness in proactive media outreach.

• Write articles, research, gather information, interview faculty, staff and students as needed, follow fact-checking and approval process for producing articles for MCW print and electronic pieces.
• Find and craft stories to proactively pitch to local, regional and national media
• Keep up on local, regional and national media moves and opportunities
• Ensure content publishing is SEO-optimized
• Work with video content - gaining, optimizing and highlighting
• Analyze and provide insights on content performance and recommendations for improvement
• Provide suggestions for content for social media
• Collaborate with team
• Coordinate/manage ad hoc marketing projects, as assigned
• Assist with public relations, social and other marketing team duties to propel initiatives and campaigns forward.
• Research science bloggers, and interact with them on social media
• Proactively seek out popular science bloggers and interact with them on social media
• Update media lists, and research appropriate contacts
• Maintain clippings
• Assist with reporting
• Report progress to Content Development staff on a regular basis.

Knowledge Skills Abilities

• Excellent verbal and written communication skills, including precise, accurate writing.
• Professional demeanor and excellent human relations skills.
• Comfortable with Microsoft Office applications.
• Ability to plan and organize work according to established priorities and work with deadlines. Ability to multi-task. Remain flexible to adapt to changing priorities.
• Ability to write in AP style.

Preferred Schedule:



15-30 hours per week - flexible

Position Requirements:

Minimum experience: Experience writing for publications, class assignments or previous internships preferred. Light media relations / editor experience preferred, but not necessary.

MCW as an Equal Opportunity Employer and Commitment to Non-Discrimination


The Medical College of Wisconsin (MCW) is an Equal Opportunity Employer. We are committed to fostering an inclusive community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, age, disability, sex, gender identity/expression, sexual orientation, marital status, pregnancy, predisposing genetic characteristic, or military status. Employees, students, applicants, or other members of the MCW community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.

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