Marketing and Business Development Coordinator

Alpha Paving is looking for an enthusiastic Marketing Director to join our team. This will be an exciting position to manage all aspects of marketing and execution of various strategies for the company.

Alpha Paving Industries LLC is the leader in Central Texas for paving services. Striving to be set apart from the "typical" construction companies, Alpha seeks to provide utmost professionalism, meticulous project management, responsive customer service, and the absolute best, premium quality of workmanship. We have experienced rapid growth and a stellar track record of success, having never experienced a "down year" since our inception in 2012.

With our current employee head count of 170 (40 in the office and 130 in the field), we are looking for further aggressive growth in the coming years. The culture we have created within the office staff and in the field crews is one of excellence and being the best in our industry. We pride ourselves on having extremely low employee turnover through promoting a culture of team-work, offering competitive pay, and valuing each member of the team as family. We further cultivate that culture through monthly office-wide lunches, regular ping-pong/8 ball pool tournaments, and other team building gatherings.

Business Development & Client Engagement

Act as the face of the company at networking events, client drop-ins, trade shows, and community functions to establish and nurture business relationships.
• Identify new business opportunities and assist in building a pipeline of potential clients through strategic outreach and follow-ups.
• Support the sales team by researching target clients, scheduling meetings, and organizing lunch-and-learns or other client-hosted events.
• Maintain regular communication with both new and existing clients to strengthen long-term partnerships and ensure client satisfaction.

Marketing & Brand Promotion

• Develop and execute a consistent social media content calendar across platforms such as Instagram, Facebook, and LinkedIn, highlighting current projects, team culture, and industry trends.
• Capture and curate engaging content from job sites, company events, and employee activities to showcase the company's work and culture.
• Design or coordinate the creation of marketing materials, including flyers, digital posts, and presentation decks.
• Ensure the company's brand is consistently represented across all external and internal communications.

Event Planning & Coordination

• Plan, organize, and execute company-wide events such as appreciation days, holiday parties, safety week, and team-building activities.
• Lead the planning and creative execution of National Construction Week celebrations and other national holidays relevant to the industry.
• Work closely with vendors, venues, and internal teams to manage event logistics, promotional items, and communication.
• Coordinate client-focused events that highlight the company's work and foster relationship-building.

Community & Employee Engagement

• Develop and manage partnerships with local organizations for volunteer initiatives, charity drives, and community outreach programs.
• Promote a strong internal culture by organizing activities and programs that boost morale, recognize employee achievements, and encourage involvement.
• Serve as a liaison between the marketing, HR, and leadership teams to ensure alignment on internal and external communications.
• Provide limited support for other satellite offices in Texas (business cards, imagery, apparel, promo items)
• Oversee and be the main point of contact for sponsorship and charities.

Branded Merchandise & Promotional Materials

• Manage the sourcing, ordering, and distribution of branded merchandise such as shirts, hats, YETIs, Stanley's, and safety gear across all divisions.
• Maintain inventory and coordinate delivery for job site and event giveaways.
• Collaborate with vendors to create custom branded items for employee rewards, events, or marketing campaigns.

• Bachelor's degree in marketing, Business, Communications, or equivalent degree/MBA. (Highly Preferred)
• Creative problem solver and critical thinker with strong ability to set priorities and meet deadlines.
• Experienced with technology.
• Experience in digital marketing including SEO, Google Ads, and social media.
• Self-directed, self-reliant, organized, and detail oriented.
• Strong writing skills, communication, and project management.

Additional Information:

• $65k to $80k Salary Range based on experience, Great Benefits Package including 401k
• In-Person Position (Not Remote)

Physical Requirements: (Each to have one of the following based on the position: Never, Rarely, Occasionally, Constantly)

• Remaining in a stationary position, often standing or sitting for prolonged periods: Constantly
• Moving about to accomplish tasks at a worksite or moving from one worksite to another: Constantly
• Moving self in different positions to accomplish tasks in various environments, such as stooping, kneeling, or crouching: Occasionally
• Adjusting, moving and lifting objects in all directions: Occasionally
• Talking and hearing to communicate with others: Constantly
• Seeing to perform job duties at close range, such as monitors or screens: Constantly
• Seeing to perform job duties at a distance, such as driving or operating equipment: Constantly
• Repeating motions that may include the wrists, hands and/or fingers: Constantly
• Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like: Rarely
• Operating machinery and/or power tools: Never
• Operating motor vehicles: Occasionally
• The ability to travel regionally or nationally: Rarely

Physical Demands:

• Sedentary work that primarily involves sitting/standing: Constantly
• Light work that includes moving objects up to 20 pounds: Occasionally
• Medium work that includes moving objects up to 50 pounds: Never
• Heavy work that includes moving objects up to 100 pounds or more: Never

Working Conditions:

• Low temperatures: Rarely
• High temperatures: Occasionally
• Outdoor elements such as precipitation and wind: Occasionally
• Noisy environments: Rarely
• Hazardous conditions: Never
• Shift work, to include overnight work: Never
• Frequent overtime, including weekends: Rarely
• Office environment: Constantly

We are an Equal Opportunity Employer and comply with OFCCP regulations. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Pave America and it's companies promote a drug-free workplace. We will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. In compliance with OFCCP requirements, we invite applicants to voluntarily self-identify their gender, race, and veteran status. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.