New

Associate Brand Manager

Ocean Spray Cranberries, Inc.
vision insurance, flexible benefit account, parental leave, 401(k)
United States, Massachusetts, Lakeville
1 Ocean Spray Drive (Show on map)
Oct 23, 2025
Ocean Spray is hiring for a(n) Associate Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since. Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote. The Beverage Brand Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the simple, honest goodness of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission. We are seeking an Associate Brand Manager to support the Growth Channels for our Beverages business. We are a high energy, entrepreneurial group dedicated to spearheading new initiatives for the brand in places where people eat, drink, play, and work! Under the guidance of the Senior Manager, the role will assist in the development and execution of the short term and long-term strategy, marketing and innovation objectives for the Food Service, Club, Value, and Drug channels. Creativity, communication, and business management are key to success in this role. Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote. A Day in the Life... Serve as a key member of Beverage Brand Marketing Team, responsible for supporting on all aspects of business ownership, including marketing communication strategy, packaging design, product forecasting. Responsible for tracking and reporting on weekly and monthly business performance, making recommendations derived from data and consumer insights. Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials. Develop, own and monitor channel-specific forecasts, as part of Ocean Spray's monthly demand planning process. Lead and influence cross-functional teams in channel specific product launches and initiatives. Support in development & execution of channel specific marketing and shopper programs to drive demand. Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals. Partner with Sales team and relevant third parties supporting the business. What We Are Looking For: Bachelor's Degree required, MBA Preferred. Candidate must have 2-3+ years of work experience in CPG brand management or with a marketing/strategic management consultancy. Channel Marketing experience preferred. Strong proficiency with IRI / Nielsen POS data. Ability to sift through large amounts of data to uncover true drivers behind the "why" and tell the story in a succinct way. Outstanding organizational skills with meticulous attention to detail, comfortable being both analytic and creative. Candidates should be self-starters who have demonstrated personal and thought leadership capabilities in prior responsibilities. Previous exposure to business unit P&L ownership, a plus. Candidates must possess basic knowledge of marketing practices and principles. Strong interpersonal and communication skills, with a proven ability to influence without authority. Travel 10%. Education: Bachelor's or University Degree (Required) Master's Degree (Preferred) Work Experience: At least 1 Year of Experience Annual Salary: $87,400 - $120,230 The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being. Benefits: Complete insurance package on Day-1 that includes a plethora of health and wellness programs Health, Dental and Vision insurance Health savings account Flexible spending account Life and accident insurance Employee assistance program Telehealth services 1:1 health coaching Supportive benefits for all the stages of your life 401(k) with up to 6% Company matching; additional potential discretionary match at year-end Short-Term Incentive/Performance bonuses Flexible scheduling options Vacation pay, up to three weeks of time (pro-rated for your first year of employment) Holiday pay for 12 holidays Career development and growth opportunities Tuition/Education assistance programs Access to LinkedIn Learning Scholarship programs for children of employees Parental leave Bright Horizons Family Solutions - Back-up care, tutoring, etc. Adoption assistance Bereavement leave Up to $300 fitness reimbursement Up to $300 massage reimbursement Employee appreciation events Employee discounts Charitable giving Who We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values: Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future. Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners. Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. For MA Applicants - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.