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Sr. Manager, Social Media

Goodwill of Central and Northern Arizona
life insurance, paid time off, paid holidays, 401(k)
United States, Arizona, Peoria
8679 W Ludlow Dr # #5 (Show on map)
Sep 09, 2025
2626 W Beryl Ave Phoenix Arizona, 85021,

Starting Pay:

$95,000.00 Annual

Position Description:

Manages social media channels for Goodwill of Central and Northern Arizona (GCNA) and its affiliated entities, to support GCNA's Retail, Mission, and other organizational initiatives.

Essential Duties and Responsibilities:

  • In collaboration with team leadership, ensures the successful building and activation of social media campaigns and promotions for GCNA through development of campaign plans, creative ideation and execution, and key metric tracking.

  • Leaning on strong creative expertise in design, photography and videography, builds social media content including graphics and videos to align with brand standards.

  • Combines social media expertise and drive for continued digital learning with an enthusiasm for telling thrift, mission non-profit, and sustainability stories.

  • Partners with Marketing leadership to identify and track effectiveness of paid social media opportunities to integrate with other marketing activations.

  • Builds opportunities and relationships to collaborate with brand ambassadors/influencers that authentically connect with the Goodwill brand including scope of work, timeline and deliverables.

  • Maintains campaign-specific and ongoing performance metric tracking.

  • Serves as point-of-contact for external social media vendors, assists with contract discussions and renewals.

  • Stays current with social media trends and best practices.

  • Collaborates with internal partners for logistical execution.

  • Responsible for performance management (coaching, discipline, performance improvement plans, and annual reviews), staffing, compensation, and development of Team Members.

  • Plays critical role in driving company culture change efforts and change management processes.

  • Models Goodwill Core Values - Trust, Collaboration, Engagement, Ownership, and Innovation.

  • Maintains regular and consistent in-person attendance.

  • Performs other related duties, as assigned.

Minimum Qualifications (Education, Experience, Skills):

  • Bachelor's Degree in Marketing, Communications, related field or related experience, preferred.
  • Strong proven creative ability in digital graphic design, photography, and videography.
  • Must have 5-8 years of experience managing multiple social media accounts with a large-scale employer.
  • Expertise in all social media platforms, insights sourcing and analysis.
  • Comprehensive understanding of social media analytics.
  • Demonstrated ability to partner and connect with external vendors and internal stakeholders.
  • Expertise in digital content creation tools.
  • Demonstrated excellence in written communication skills and strong attention to detail.
  • Ability to speak and read English proficiently.
  • Strong expertise in digital communications and basic photography skills.
  • Ability to pass a background check and drug screen, where applicable for position.

You will be eligible for a comprehensive Total Rewards package, 1st of the month following 60 days of employment that includes the following:

  • 5 Medical Plans
  • Employer Funded Health Reimbursement Account (HRA)
  • 3 Dental Plans
  • Vision Plan
  • 401K
  • Employer Paid Life Insurance
  • Employee Assistance Program (EAP)
  • Paid Time Off; Sick and Vacation
  • Paid Holidays
  • These are just a few highlights of our key benefit offerings!

Become a valued member of an organization where good work meets community impact. Our mission is: Empowering Individuals, Strengthening Families, and Building Stronger Communities. Goodwill provides no-cost career development, training, and education services to help individuals build a better life for themselves and their families. Our core values are Trust, Collaboration, Engagement, Ownership, and Innovation. Everything we accomplish as a team is centered around these core values. Together, we create an inclusive and welcoming environment for each other. With stores conveniently located near you, you can work for a company where team strength and success are valued and encouraged. Join our team and gain opportunities for job growth at Goodwill and beyond.

Goodwill of Central and Northern Arizona is an equal opportunity employer. Qualified individuals seeking employment are considered without regard to race (including traits associated with race, e.g., hairstyles), color, religion, sex (including pregnancy and related conditions, sexual orientation, or gender identity), national origin, disability, military status, age, genetic information, or any other category protected by applicable federal, state and local fair employment practice laws.

Individuals with a disability may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or state or local laws. Please contact Goodwill of Central and Northern Arizona at 1-833-624-0920 option 6 or leaves@goodwillaz.org if you need assistance or an accommodation due to a disability as defined by the Americans with Disabilities Act.

For questions about your application or employment with Goodwill of Central and Northern Arizona, please contact our Candidate Support Line at 1-833-624-0920, option 5.

PHISHING SCAM WARNING: Goodwill of Central and Northern Arizona/Goodwill Industries of Monocacy Valley, Inc. ("GCNA/GIMV") are among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making artificial job offers in order to collect personal and financial information from unsuspecting individuals. Please note that GCNA/GIMV only use company email addresses, which contain "@goodwillaz.org" or @gimv.org", to communicate with candidates via email. The company also uses secure tools on our website to receive data from applicants and would never ask them to submit their personal banking information to apply for an open job. If you are contacted by someone about an open job at GCNA/GIMV, please verify the domain of the sender's email address and that they are asking you to apply on this website. If you believe you have been a victim of a phishing scam, please visit the Department of Homeland Security's Cyber Smart website (https://www.cisa.gov/be-cyber-smart/campaign) to learn how to report it.

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