Product Manager - Capital Equipment and Enteral Device Platforms

Requisition ID:6642

Job Title:Product Manager - Capital Equipment and Enteral Device Platforms

Job Country:United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter.We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit www.avanos.com.

Essential Duties and Responsibilities:

This role is based out of Alpharetta, GA.

The Product Manager for Capital Equipment and Enteral Device Platforms (including the CORTRAK and MIC-KEY brands) will be responsible for leading global strategy and execution across new product development, lifecycle management, and market expansion initiatives. This role encompasses oversight of both hardware and software-enabled solutions within our Specialty Nutrition Systems business, including the next generation of enteral pumps and advanced placement technologies.

As a key driver of upstream marketing, the Product Manager will shape innovation roadmaps, define market entry strategies, and lead global go-to-market execution. Based in Alpharetta, GA, this role will serve as a critical interface between commercial, clinical, and R&D teams.

Core responsibilities include uncovering customer insights, shaping category strategies, strengthening global brand positioning, and fostering effective cross-functional collaboration. The Product Manager will partner closely with R&D to advance concepts through Avanos' stage-gate process, ensuring alignment with business objectives and regional priorities.

Key Responsibilities

• Lead global strategy and execution for the CORTRAK and MIC-KEY brands across mature, emerging, and developing markets, with a focus on enteral nutrition capital equipment and software-enabled solutions.
• Drive upstream marketing initiatives, including customer research, market assessments, innovation roadmap development, and global go-to-market strategy.
• Manage the full lifecycle of assigned product lines, including:




• Conducting Voice of Customer (VoC) research using qualitative and quantitative methods.
• Leading strategy and launch planning (branding, pricing, messaging, training, forecasting, and inventory coordination).
• Supporting intellectual property strategies and ensuring market readiness.
• Developing and evolving global pricing strategies.
• Leading claims and copy development for accurate, compelling global communications.
• Building and maintaining relationships with Key Opinion Leaders (KOLs) and clinical advisory boards.
• Collaborating with cross-functional teams in R&D, Regulatory, Quality, Marketing Communications, and Product Supply, as well as regional stakeholders.
• Participating in strategic evaluations of inorganic growth opportunities (e.g., M&A, licensing, venture investments).
• Monitoring and assessing the competitive landscape and market trends to identify opportunities and risks.
• Ensuring seamless integration of strategies across global and regional partners, driving alignment and buy-in.
• Ensure seamless integration of strategies across global and regional partners, gaining alignment and buy-in.

Primary Collaboration Partners

• Research & Development (R&D)
• Regional Marketing
• Sales and Marketing Communications
• Clinical & Medical Affairs
• Regulatory, Quality, and Product Supply
• Clinical Advisory Board (CAB)
• Finance and Health Economics
• Corporate Development

Basic Qualifications

• Minimum of 4 years of marketing experience, preferably in the medical industry.
• Experience in product management, including:




• New product development
• Strategy formulation
• Voice of Customer (VoC) engagement
• New product launch execution




• Strong leadership skills with the ability to influence cross-functional teams without direct authority.
• Experience in strategic planning within a medical device or healthcare organization.
• Global mindset with proven success in cross-cultural team environments.
• Excellent verbal, written, and presentation skills.
• Ability to travel up to 30% including international travel

Preferred Qualifications

• Undergraduate degree in Engineering preferred.
• MBA or equivalent business/strategic experience.
• Prior experience in one or more therapeutic areas: GI, ICU, IR, NICU, Pediatrics, or Pain Management.
• Medical device marketing experience strongly preferred.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. If you are a current employee of Avanos, please apply here

Join us at Avanos
Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.

Make your career count
Our commitment to improving the health and wellbeing of others begins with our employees - through a comprehensive and competitive range of benefits. We provide more than just a salary - our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.

Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Avanos also offers the following:

benefits on day 1

free onsite gym

onsite cafeteria

HQ region voted 'best place to live' by USA Today

uncapped sales commissions