Content and Digital Engagement Strategist

North Carolina State University

$25.00 - $27.00 / hr

United States, North Carolina, Raleigh

Aug 20, 2025

Position Information

Posting Number	PG195396TM
Position Number	08DLW1
Position Type	Temporary
Essential Job Duties	The Content and Digital Engagement Strategist reports to the Director of Alumni Engagement and Annual Giving Communications and works closely with the Alumni Engagement team. The Content and Digital Engagement Strategist plays a critical role in advancing the mission of the Alumni Engagement and Annual Giving (AEAG) team by leading data-informed, strategic communications that inspire connection, engagement and philanthropic support from the Wolfpack community. The role drives innovation in digital engagement across email, web, the app and other digital platforms while sharing the alumni experience through written stories and developing a variety of content, including event emails, while maintaining alignment with brand standards. Serving as a collaborative partner across the university, the strategist ensures consistent messaging across platforms and implementation of campaigns. Duties and Responsibilities: Digital Engagement - Lead the team's digital marketing initiatives, including the website, app, text messages, event creation platform and email communications. This is the primary focus of the position. Alumni Engagement oversees more than 200 events each year. Support the infrastructure that powers our work from creating event registration pages and managing email communications, to building campaign elements in our CRM that track how constituents interact with our communications. Be aware of and conversant with best practices in digital marketing. Help establish annual goals and metrics, utilize dashboards and reports to monitor progress, and share ongoing results. Contribute to marketing reports by determining return on investment for email and text campaigns. Monitor AEAG audience engagement via open, click, unsubscribe rates, audience journeys and interest-based marketing outcomes. Content Development and Storytelling - This role will promote alumni events by writing content for event emails. Additionally, this person will drive and support the creation and publication of compelling content to further institutional goals and priorities. They will provide editorial direction and storytelling to support and align with AEAG messaging priorities. Proficient knowledge of AP style is a must. Communications and Marketing - Be a champion for the user experience on every platform. Ensure a holistic strategy across all channels that aligns with engagement and communications goals. Contribute as part of a team to develop and plan comprehensive and integrated communication, marketing and promotion strategies for programs, events and strategic initiatives. Use best practices to identify and create opportunities to inspire and drive forward engagement and giving from the Wolfpack community. Data Analysis - Analyze campaigns to understand the most effective approach and recommend strategies to improve future performance. Brand Management - Ensure brand and messaging consistency across all platforms. Enhance the school's reputation and identity. Project Coordination - Ensure deadlines are established and met, with strong attention to detail. Be able to multitask, balance competing priorities and resolve issues under pressure and time constraints. Be a collaborative team player. Strategic Planning - Monitor, refine and support strategic marketing and operational communications priorities to accommodate evolving institutional needs and changing market conditions.
Is Time Limited	No
If Yes, Appointment Length
Wolfpack Perks and Benefits	As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. What we offer: Health Insurance for Temporary Employees Enhance your career with LEAD courses Attend non-revenue generating sporting events for free. Attain Work-life balance with our Childcare discounts, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

Department Information

Job City & State	Raleigh, NC
Department	Alumni Engagement and Annual Giving

System Information

Classification Title	Temporary-Professional NonFaculty
Working Title	Content and Digital Engagement Strategist

Requirements and Preferences

Work Schedule	Monday- Friday ; 8:00 am-5:00 pm; Flexible work arrangements available
Other Work/Responsibilities	In addition to your application, please submit a resume, atleast one writing sample (upload as "other document (1)"), and the contact information for at least three professional references. Candidates must submit writing samples to be considered.
Minimum Experience/Education	Bachelor's degree from an accredited college or university, plus at least three or more years of experience in digital strategy/communications and marketing/writing and content development or relevant work experience are required.
Department Required Skills	Experience working with digital, email and web platforms (WordPress preferred), marketing automation and analytics software such as Google Analytics. Broad knowledge of digital strategy and trends. Strong technical skills, broad-based digital fluency and the ability to learn and implement technology quickly and independently. Previous experience with proofreading, editing and writing for publications and news releases. Must be proficient in AP Style. Demonstrated project management and strategic planning skills are required, as well as the ability to implement a defined campaign strategy. Strong analytical skills to make data-driven decisions. Ability to work independently and exercise initiative. Demonstrated ability to meet deadlines with strong attention to detail. Collaborative team player, self-starter, highly organized. Ability to multitask, balance competing priorities and resolve issues under pressure and time constraints. Strong interpersonal communication skills including the ability to collaborate with internal and external teams. Unquestioned integrity in dealing with confidential information. Optimistic, persistent and positive attitude.
Preferred Years Experience, Skills, Training, Education	Five or more years of professional experience in digital strategy, communications and marketing, writing and/or content development or relevant work experience. An understanding of the land grant, research Tier One university environment.
Required License or Certification	N/A
Valid NC Driver's License required?	No
Commercial Driver's License Required?	No

Recruitment Details

Anticipated Hiring Range	$25 - $27 per hour

Recruitment Dates

Job Open Date	08/21/2025

Applicant Information

Quick Link

https://jobs.ncsu.edu/postings/222169

EEO

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.