Creative Brand Strategist

ImpactLife has an opportunity for a Creative Brand Strategist to join our team.

The Creative Brand Strategist brings our mission to life by leading the creative development of marketing campaigns, brand experiences, and visual storytelling across digital and physical environments. This role plays a central part in shaping how our brand connects with key audiences through brand strategy, brand systems and brand architecture.

The individual selected for this position may work from home but must live in our service territory and is expected to follow ImpactLife's Work From Home Policy. To view a map of our service territory, click here:

https://www.bloodcenter.org/webres/File/Hospital%20and%20Territory%2024x36_final.jpg

The Creative Brand Strategist Will Be Responsible For:

Brand Initiative Creation & Collaboration

• Facilitate creative direction and campaign concepting for Partner for Life initiatives and mission-aligned storytelling
• Support strategic objectives and initiatives through campaign messaging, creative strategy, and design coordination
• Collaborate with internal teams to create branded content and assets tailored to specific partner and audience segments
• Guide creative development across paid, owned, earned, and shared media in collaboration with digital and content teams
• Collaborate with the Marketing team to support the creation of content in two primary categories - education (i.e., microlearning) and storytelling

Brand Storytelling, Experience & Environmental Design

• Develop and maintain brand playbooks, ensuring design consistency and clarity across all creative outputs
• Guide and review brand visuals for use in signage, environmental design, and fleet branding (vehicles, facilities, events)
• Bring new creative approaches and ideas to how the brand shows up across campaigns, content, and real-world touchpoints
• Ensure creative outputs reflect the brand's tone, values, and audience needs

Brand Systems & Creative Operations

* Provide creative quality assurance (QA) for visual and written assets across the marketing team

* Oversee the organization and structure of our digital asset management (DAM) system in partnership with the Multimedia Designer

* Partner with the Multimedia Designer to maintain and distribute branded templates, design files, and campaign assets

* Facilitate marketing's oversight of Fresh Service ticketing and Monday.com (as it relates to internal workflows and partner resources)

Partner Engagement & Alignment

* Collaborate with partner-facing teams to ensure creative strategies and messaging resonate with and support partner needs

* Co-create outreach tools and marketing kits that strengthen relationships with drive hosts, donors, and community partners

* Support the development of tailored storytelling frameworks that deepen partner involvement and promote shared mission alignment

* Gather feedback and insights from partners to inform creative direction and brand storytelling opportunities

Competitive & Market Analysis

* Conduct regular competitive audits to identify creative trends, whitespace opportunities, and emerging strategies in nonprofit and healthcare marketing

* Analyze industry benchmarks and partner activity to inform positioning, visual identity updates, and campaign differentiation

* Translate market research and partner feedback into actionable insights that guide brand evolution and audience engagement

* Stay current on cultural and design trends that influence partner perception, loyalty, and longterm brand connection

What does it take to change the world as a Creative Brand Strategist

• 5-7 years of experience in Marketing. Brand strategy experience preferred.
• Bachelor's degree in Marketing, Advertising, Graphic Design, or related field is required.
• Equivalent combination of work experience and education may be considered.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, as well as video and motion graphics software (Adobe Premiere Pro and After Effects).
• Strong understanding of design principles, typography and color theory.
• Advanced knowledge of Microsoft Office applications, particularly OneNote, Word and Outlook.
• Creative thinker with strong understanding of visual design principles.
• Exceptional critical thinking skills required, with a solutions-oriented approach and a growth mindset.
• Excellent communication, planning, and organizational skills.
• Excellent time management skills with ability to manage deadline-driven projects in a fast-paced environment.
• Creative problem -solving skills and strong attention to detail.
• Analytical and strategic thinking.

What does being part of the ImpactLife team mean for you?
Industry leading pay rates

• Paid training
• Advancement opportunities
• On Demand Pay
• An opportunity to make a difference in your community
• An excellent benefit package:




• Generous paid time off that begins to accrue on your first day of employment.
• Medical, Dental, and Vision insurance plans
• Free Life Insurance
• 401K with employer match
• Health Savings Account
• Flexible Spending Account
• Supplemental Insurance including Critical Illness, Accident, and Hospital Indemnity
• Doctor on Demand
• Employee Referral Bonus Program
• Tobacco Cessation Reimbursement
• Health Club Reimbursements
• Employee Savings Programs for discounts on various goods and services

For more information on our benefits click here: https://flimp.live/ImpactLifeBenefitShowcase#welcome

At ImpactLife, we are committed to advancing our mission through innovation, collaboration, and compassionate service. You'll be part of a team that truly makes a difference-empowering our communities and supporting healthcare through technology and service excellence.

Apply now to learn more! Please submit a resume with your application for consideration. A link to your portfolio is encouraged but not required.

Be part of something bigger. Some jobs change your life. Others change the world. At ImpactLife, we do both.

This is not an ordinary heath care job. Our work is unique, personal, fulfilling, rewarding and makes a difference right here in our communities. We offer an opportunity to be a part of a dedicated team that makes us a recognized leader in the blood center industry.

ImpactLife provides lifesaving blood products to more than 120 hospitals and emergency medical service providers in a four-state region. In 2024, we celebrated 50 Years of Saving Lives. Over the years, we've grown and merged across the Midwest from small, independent, community nonprofits to evolve into ImpactLife. We are still an independent, community nonprofit, only we are not so small. Today, our team is 800+ strong across four states. We are headquartered in Davenport, Iowa and have distribution hubs and donor centers in Iowa, Illinois, Missouri, and Wisconsin. Every year we team up with thousands of blood donors and hundreds of community partners to help save lives through blood drives.

Equal Opportunity Employer