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Purpose & Overall Relevance for the Organization: Drive growth across digital DTC channels by leading consumer-driven buying strategies backed by market insights and data. Curate brand-aligned assortments in partnership with planning, marketing, ecommerce, and retail teams, while optimizing inventory and omni-channel availability. Elevate the customer experience through strategic product storytelling that increases conversion and builds loyalty. Key Responsibilities: Lead end-to-end seasonal buying processes across assigned digital channels, ensuring optimal volume allocation based on Channel Range frameworks and informed by strategic market insights
- Direct market trading activities, including forward-looking sales forecasting, intake strategy, and in-season markdown optimization across key product categories and consumer touchpoints
- Provide category and cluster-level input to Market BU teams, ensuring the commercial product offering reflects evolving consumer needs
- Champion eCom strategy by localizing global frameworks through collaboration with BU and Site Merchandising teams
- Lead franchise/model-level volume forecasting at key go-to-market milestones, ensuring precision and alignment across functions
- Act as the strategic owner of buy volumes across digital channels, leveraging business priorities and consumer insights to shape seasonal investment decisions
- Drive relevant product assortment through continuous monitoring of market and consumer trends, effectively communicating product needs across functional stakeholders
- Maintain a data-driven approach to range optimization, influencing Market BU planning with performance insights and strong cross-functional relationships
- Partner with global and market stakeholders to define and implement best-in-class eCom buying practices, performance KPIs, and process enhancements that elevate the consumer experience
- Lead and develop a high-performing team (1-4 direct reports), fostering continuous learning, capability building, and career development
- Collaborate with DVM, Product Launch, and Digital Marketing leads to enrich the .com experience, ensuring product readiness and driving consumer engagement
Key Relationships:
- Market BU Teams
- Market Planning teams
- Market Demand Planner
- Market DVM Team
- Market Launch Team
- Market Analytics Team
- Global Digital Buying & Trading Team
Knowledge Skills and Abilities:
- Proven collaboration and people skills
- Excellent communication skills, especially when interacting with different levels of business
- Ability to mediate, convince and build consensus between cross-functional stakeholders with different objectives
- Ability to coach, guide and manage the cross-functional project team
- Ability to work in a fast-paced environment with different international cultures
- Business- and solution-oriented mindset
- Relevant job experience in a Buying function
- Combined broad theoretical and practical knowledge inclusive of company policies and practices
- Strong competence with Buying procedures and systems
- Analytical mindset with an ability to thrive in ambiguous situations
- Strong influencer and natural collaborator
- Holistic thinker, establish and drive end to end strategies and initiatives encompassing multiple functions
- Self-initiated and pro-active mind-set
Requisite Education and Qualifications:
- Bachelor's degree in business, Marketing, or a related field or relevant experience in lieu of education
- Minimum of 5 years of professional experience in Supply Chain Management, Business, or Finance within a global organization; experience in the sporting goods industry preferred
- Advanced proficiency in Microsoft Excel
- Proven people leadership experience with a focus on team development and performance management
- Strong working knowledge of Power BI
- Advanced presentation skills with expertise in Microsoft PowerPoint
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Adidas
Jul 31, 2025