Marketing Coordinator - Special Events and Performing Arts

The Marketing Associate for Special Events and Performing Arts develops and implements marketing strategies to support the College of Arts and Science's special events with a focus on the Concert Series and performing arts. The position works collaboratively with the Director of Events, Engagement & Outreach and the College of Arts & Science's events team to drive ticket sales, increase public awareness, and build audience loyalty and membership.

Essential Functions

• Create and implement marketing and communication plans for concerts and performing arts events with a focus on big-venue promotions.
• Produce promotional materials including digital and print advertising, e-newsletters and event announcements, social media content, membership materials, and signage.
• Maintain and update related website content and ticketing platforms.
• Develop and maintain a media kit for paid and in-kind transactions with local businesses and media
• Ensure promotions meets brand standards for external clients, while aligning promotions with Mizzou's brand standards.
• Analyze marketing campaign effectiveness and audience engagement metrics to inform strategy.
• Collaborate with program and events team to align messaging and outreach.
• Attend large-scale events as necessary to support on-site marketing and audience engagement.

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

• Demonstrated proficiency in Adobe Creative Suite
• Experience in arts, entertainment, events, or higher education marketing.
• Proficiency in digital and social media marketing.
• Graphic design and content creation experience.
• Prior use of constituent relationship management platforms

Salary: $26.45 per hour

Grade: GGS - 009

University Title: Strategic Communications Associate II

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.