Marketing Specialist - Crop

The Opportunity: We're looking for a dynamic, detail-oriented Marketing Specialist to join our team in the crop insurance industry. This hybrid role blends marketing, communications, content creation, training, and light tech support to ensure internal teams and customers are informed, equipped, and excited about our evolving suite of digital tools and insurance offerings.

As a key player in our product rollout cycle, you'll help communicate the value of both new and existing crop insurance programs and technology features. You'll write and edit marketing and training materials, assist with company communications, develop engaging content, and support sales enablement. A strong focus of this role is copy-editing and producing user-friendly resources that make complex topics easy to understand.

You'll collaborate closely with cross-functional teams including Product Development, Sales, Customer Support, and Risk.

This is a fast-paced, highly collaborative role that demands strong communication skills, attention to detail, adaptability, and a solid understanding of crop insurance operations.

• Location: Fargo, ND, or Ramsey, MN

• Work Arrangement: This role will require 3-5 days/week in the office. The hours for this role are 7:30am-4:15pm CST Monday through Thursday, and 7:30am-12pm CST on Fridays

• The starting salary range for this role is between $63,000-$94,000 depending on experience.

Your New Role:

Marketing & Communications

• General writing and editing of promotional content, product announcements, and feature highlights.

• Ensure messaging aligns with brand voice and strategic goals.

• Develop visually engaging materials, including infographics, newsletters, and product spotlights.

• Assist in contact management within the system around communication and notifications.

Content Development & Technical Writing

• Author clear, user-friendly brochures, handouts, social media pieces, technology guides, and how-to documentation for new and existing system features and crop insurance products.

• Create and edit promotional and instructional videos and tutorials that simplify complex topics for a broad audience.

• Assist in maintaining and update existing promotional materials and documentation as products evolve.

• Copy-editing of all marketing, training, and communication rollouts.

• Ability to create, review, and edit internal process documents.

Customer & Sales Support

• Work with Sales and Support to deliver consistent, customer-friendly messaging.

• Gather feedback from end-users and the sales team to continuously improve promotional, training, and communication materials.

• Provide frontline assistance during major tech rollouts and gather feedback to pass along to product teams.

Training & Communication Management

• Stay aligned with the technology release cycle - learn and evaluate new features and enhancements.

• Develop and deliver demos and virtual/live training sessions for internal sales teams and external users.

• Assist in the support and troubleshooting of new technology features during and after rollout.

• Assistance in meeting setups and communication rollouts.

Required Qualifications

• 3-4 years' experience in a Crop Insurance, Marketing, or Technology Training role.

Preferred Qualifications

• Proven experience in marketing, training, or technical writing - preferably in agriculture, crop insurance, or related fields.

• Strong understanding of crop insurance processes and terminology is highly preferred.

• Excellent writing, editing, and proofreading skills, with the ability to translate complex information into clear, concise content.

• Comfortable creating video content and using video editing software or screen recording tools (e.g., Camtasia, Acorn, Loom, Adobe Premiere).

• Skilled in Microsoft Office Suite, especially Word, PowerPoint, and Outlook. Experience with Adobe Creative Suite is a plus.

• Ability to manage multiple projects under tight deadlines in a fast-paced environment.

• Strong interpersonal and communication skills and the ability to collaborate across departments and present confidently.

• Experience with learning management systems (LMS), CRM platforms, or customer support systems is a plus.

• Strong organizational skills.

Preferred Work Experience

• Background in agriculture, crop insurance, or insurance technology platforms.

• Experience working in an Agile or tech product development environment.

• Familiarity with email marketing tools (e.g., Constant Contact) and analytics platforms.

• Graphic Design experience.

• Website creation and SEO (Search Engine Optimization) experience.

• Familiarity with HTML.

QBE, a global insurance leader, is the proud parent company of NAU Country Insurance Company. NAU Country writes in 48 states and has nine locations nationwide. Together, we combine the history, expertise, innovation, and a shared commitment to excellence to provide unparalleled insurance solutions to our customers and communities worldwide.

Compensation Package: The salary range for this role is provided above. This is the national range for location(s) listed. The salary offer will be decided based on the role's complexity, its location, and the candidate's professional background, including their education and experience. Beyond the base salary, regular full-time and part-time employees will also be eligible for QBE's annual discretionary bonus plan based on business and individual performance.We encourage all candidates to apply, even if their salary expectations fall outside of this range, as we are committed to finding the right fit for our team.

QBE Benefits: We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to:

• Hybrid Working - a mix of working from home and in the office

• 22 weeks of paid leave for family growth, with 12 weeks available to all parents on a gender-equal basis

• Competitive 401(k) program with company match up to 8%

• Well-being program including holistic wellbeing coaching, gym membership, confidential counselling, financial and legal advice

• Tuition Reimbursement for professional certifications, and continuing education

• Employee Network and Community - QBE actively supports six Employee Networks, and many ways to give back to your community

To learn more, click here: Benefits | QBE US.

Why QBE? What if you could have a positive impact - at work and in the world?

At QBE, we're enabling a more resilient future - for our customers, communities, environment, and for our people. We're building momentum to achieve something significant and know our people are at the center of our success.

Our industry offers interesting and varied careers where you can help people to protect what matters most. As part of the QBE team, you'll get to spend every day working with people who are passionate, talented and kind. And our international scale means we're big enough for your ambitions, yet small enough for you to make a real impact.

Join us now, so you can be part of our success - and we can be part of yours!

https://www.linkedin.com/company/qbe-north-america/

QBE is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with QBE, please inform our Talent Acquisition team to let us know the nature of your accommodation request and your contact information.

Equal Employment Opportunity:

QBE provides equal employment opportunities to applicants and employees without regard to race; color; gender; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; protected veteran status; or disability or any other legally protected status.

Supplementary information

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How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.