Digital Content Strategy Specialist (Remote - Full Time Contract Role)

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners

Job Summary:

Digital marketing has become vitally important to businesses, and providing highlyengaging, quality content to users is critical to stay relevant and competitive in the onlineeducation space. The Digital Content Strategy Specialist will make their impact byproviding strategic storytelling through content while advancing Risepoint's digital footprintand performance. This position will provide vital support in guiding content marketingstrategies that align with organizational, departmental, team, and individual goals.

As a member of Risepoint's UX/UI Team, this role will work directly with the Digital &Content Strategy Manager, collaborate with UX designers, content administrators, SEOanalysts, product marketing managers, among other cross-organizational stakeholdersthroughout the company.

The Digital Content Strategy Specialist is someone who can easily create quality marketingcontent while also being able to identify digital assets that present opportunities foroptimization. This individual is a self-starter, intellectually curious, detail-oriented, and acreative problem solver who enjoys a challenge but knows when to speak up and askquestions.

If you enjoy tackling big-picture projects and aren't afraid to dig into the intricacies ofexecuting digital marketing strategies, we'd love for you to join our team!

Primary Duties And Responsibilities:

• Develop content strategies that support overall Risepoint business goals and userexperience best practices across all digital assets.

• Support digital content strategy efforts pertaining to website migrations, launches,and ad hoc optimization requests.

• Cross team collaboration (UX Design, SEO, PMM, CAT, Content, MPM, etc.)

• Ensure that content strategy recommendations and UX best practices are adheredto when launching new partner websites, landing pages, or assets by providingcontent strategy recommendations and assist in project execution of websitemigrations.

• Work closely with the Content Administration Team to create optimized websitetemplates that align with the testing/optimization learns to improve the userexperience and content engagement.

• Work with the copywriting and content administration teams to ensure templatesand content strategy are being adhered to when launching new partners/programs.

• Support content strategy efforts for supplemental projects (flesh out some more).

Job Requirements:

• Contract Details

  • This is a remote, full-time contract position estimated to last 12 months, with a schedule of 40 hours per week (Monday-Friday). You will be employed and paid by Risepoint and will have access to Risepoint benefits.

• Education - Experience

  • Knowledge of UX/CRO best practices and standards

  • Comfort in working with analytics platforms (Adobe Analytics, Google Analytics, orsimilar)

  • Minimum of 1-3 years' digital marketing experience with e-commerce or
    transactional sites.

  • Demonstrated success in improving UX, engagement, lead generation, and
    conversion.

  • Bachelors in English, Communications, Marketing or similar.

• Skills

  • Excellent written and verbal communication skills.

  • Strong content strategy and creative skillset.

  • Demonstrates critical thinking and problem-solving skills.

  • Ability to manage their own schedule and their own projects.

  • Ability to work collaboratively with others.

  • Detail-oriented, organized self-starter with the ability to multi-task in a fast-pacedenvironment.

  • Ability to balance working on different projects while adhering to various deadlines.

  • Possesses strong quantitative skills, including analytical abilities.

  • Proficiency using digital content management tools and platforms CMS and CRMsystems (i.e., Wordpress, Drupal, etc.).

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RisePoint is an equal opportunity employer and supports a diverse and inclusive workforce