Freelance - Director, Analytics

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

The Director of Experience Analytics leads the measurement, reporting, modeling and testing of analytic deliverables in support of tactical and strategic marketing campaigns involving channels such as CRM, paid media, email, and sites/landing pages. They identify actionable insights for ongoing optimization based on performance, site engagement, customer behavioral conversion signals, segmentation, campaign results, and testing across the end-to-end full funnel user journey.

This position plays a critical role within accounts to shape data-informed strategic frameworks, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. Responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, and insights generation for RAPP clients.

The Director of Experience Analytics is expected to seek out, learn about and actively use new data sources, technologies, tools and statistical methods and to apply/communicate this experience to innovate new analytical solutions to align with client needs. Resourcefulness, curiosity, passion, collaborative spirit, and fearlessness are required traits of all RAPP employees.

The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise. This person is a collaborator and works across disciplines to ensure the highest quality end product. This individual will define data solutions, decisioning and measurement strategies to optimize multi-touch marketing programs across all forms of media to promote and enable data-driven decision-making across all RAPP clients.

YOUR RESPONSIBILITIES:

• Lead the development of measurement and analytics plans for all projects ensuring proper KPI assignment, data collection and strategy, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs.
• Connect multiple data source inputs (including first party data and third party research) to produce performance reports, advise segmentation and assist in benchmarking analysis and historical performance.
• Develop observations and insights around campaign results for optimization of CRM and omni-channel performance marketing campaigns.
• Define requirements for and produce campaign reports and analysis across CRM direct marketing channels (specifically but not limited to: email, site analytics, Contact Center, SMS, etc.).
• Demonstrate expertise in the analytics space to build trust with client partners and demonstrate the value of all the work RAPP does.
• Measure customer performance throughout the marketing journey.
• Collaborate with internal teams (Strategy, Experience Planning, Project Management, Creative and Technology) in producing actionable insights on customer behavior based on campaign results and analysis.
• Drive data strategy through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools.
• Combine disparate data sets (customer database, marketing behavior, macro-economic data, etc.) to expose brand realities, market opportunities and potential marketing strategies.
• Provide leadership in developing measurement plans, learning agenda's, and project impact for all client projects.
• Provide accurate attribution platforms/ models across multiple marketing channels.
• Deep understanding and expertise of the CRM ecosystem with specific focus on optimization, performance and insights.
• Attract, nurture and retain best talent while managing a team of analysts capable of meeting needs of agency and client.
• Author POVs highlighting the work we do in marketing analytics, big data and data science.

REQUIRED SKILLS:

• Bachelor's degree in Math, Finance, Marketing, Statistics, Econometrics, Social Science or other related degree/ equivalent experience.
• 8-10 years experience working with data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, channel attribution, program optimization, customer segmentation, market share analysis, customer lifetime value, and predictive modeling.
• Advanced knowledge of marketing tools and methods, direct marketing test and learn plans, ROI and Pro Forma development.
• Ability to translate complex data into a communicable, actionable and insightful narrative.
• Expertise with statistical and research methods: significance, error, sample size, design of experiment, data mining/multivariate analysis.
• Proficient knowledge with data visualization tools: Power BI, Datorama, Tableau.
• Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Adobe Analytics.
• Proficient knowledge with database and marketing automation tools: SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc.
• Proficient knowledge with CRM and Email 1P data.
• Expertise with Microsoft Excel - logical functions, lookups, pivot tables, external source data, dynamic pivot charts and tables.
• Strong communication, collaboration and presentation skills.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $84 - $101/hr. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.