1444169 - Senior Director - Digital Media

TEMPLATE (remove Posting title prior to publication)

The application window is expected to close on: 6/30/2025

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Your Impact

Are you a digital media powerhouse with a passion for scaling B2B demand at a global level? We are seeking a Senior Director of Digital Media to lead our global paid media strategy and execution across search, social, programmatic, and emerging platforms. This is a pivotal leadership role responsible for scaling our digital media investments. In this a high-impact, high-visibility role, you'll manage $50M+ in annual media spend, lead a world-class team, and drive measurable pipeline growth across enterprise and commercial segments.

You will own the strategy, planning, and performance of all paid media channels-including paid search, paid social, programmatic, and emerging platforms. You'll partner closely with product marketing, field marketing, analytics, and sales to deliver measurable pipeline impact at scale.

What You'll Do

• Own global paid media strategy across all digital channels
• Optimize campaigns for ROI, CAC, and pipeline velocity
• Partner with integrated marketing, creative, and analytics teams
• Test and scale new platforms and AI-driven media buying

Key Responsibilities

• Lead Global Paid Media Strategy: Architect and execute a multi-channel digital media strategy that drives awareness, engagement, and pipeline across key B2B audiences.
• Own Channel Performance: Oversee paid search, paid social (LinkedIn, Meta, X), programmatic display, native, and video. Optimize for ROI, CAC, and pipeline velocity.
• Drive Innovation: Pilot emerging platforms and AI-driven media buying strategies to stay ahead of the curve.
• Team Leadership: Manage and mentor a high-performing team of media strategists, channel experts, and agency partners.
• Cross-Functional Collaboration: Partner with brand, content, analytics, and product teams to align messaging, creative, and targeting strategies.
• Data-Driven Decision Making: Leverage advanced analytics and attribution models to inform spend allocation and campaign optimization.

Minimum Qualifications (Provide up to five (5) bullet points - these should be clearly defined, objective, non-comparative, relevant, and quantifiable to appropriately evaluate applicants - not including soft skills):

• 12+ years of experience in digital media, with at least 5 years in a senior leadership role at a high-growth tech company or agency.
• Proven success managing $MM annual media budgets across global markets.
• Deep expertise in B2B demand generation, account-based marketing (ABM), and full-funnel media strategies.
• Mastery of platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DSPs (e.g., DV360, The Trade Desk), and analytics tools (e.g., GA4, Tableau, Bizible).
• Passion for experimentation, innovation, and continuous learning.

#WeAreCisco (This is the Standard and cannot be changed)

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer-80 hours each year-allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!