New

Principal Copywriter

Columbia Sportswear
life insurance, 401(k)
United States, California, Carlsbad
Jun 25, 2025
This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week. ABOUT THE POSITION prAna is looking for a Principal Copywriter who evolves company brands across various digital platforms. Crafts compelling, branded, relevant messages that inspire brand loyalty and motivate customers to act. Partners with stakeholders to create solutions that achieve business requirements while delivering ideas and messages that improve engagement, conversion, customer satisfaction, and the overall customer experience. Presents work and explain the strategic and creative thinking behind the work. HOW YOU'LL MAKE A DIFFERENCE Writes, prepares, and reviews compelling and accurate copy with an understanding of online promotions, AP Style, and SEO principles to align content with best practices and brand standards. Works with the prAna Creative team to brainstorm creative concepts and create innovative solutions to meet business needs while defining and evolving brand voice and identity. Reviews and presents copy, concepts, and ideas to business stakeholders, managers, and directors, and acts on that feedback to improve messaging, efficiency, and effectiveness. Collaborate with other teams to improve the user and brand experience across all channels. Acts as liaison for the creative agency by providing briefs and content to ensure it meets best practices. Leads seasonal product copy workflow for Product Description Pages (PDP), including writers' workflow and merchandising deliverables. Keeps updated copy guidelines for brand consistency YOU ARE Proficient in MS Word Suite (Excel, Outlook, PowerPoint, Word) A strong writer able to weave a compelling narrative A well organized, highly motivated wordsmith energized by your inner editor Able to write questions for a variety of audiences and adapt messaging to the best practices of different channels and devices Can rework the same ingredients to create an insightful and fresh perspective Curious and comfortable asking questions to get it right the first time Flexible and able to juggle multiple projects while remaining inspired and positive YOU HAVE Bachelor's degree in relevant field (e.g. Journalism, Creative Writing, Liberal Arts) Minimum 8+ years experience as a copywriter Experience writing copy in content management systems Experience writing copy for a consumer-facing brand in a DTC business SEO & Content Marketing experience a bonus Strong experience creating digital, print, video content. Strong experience mentoring and leading project teams Strong ability to develop creative ideas that work across all channels Strong ability to distill complex ideas into simple, clear, and resonant expressions. Strong ability to problem-solve, working through a corporate matrix. Proven writing capabilities with a strong grasp of spelling, grammar, and creative expression relevant to brand-specific copywriting #LI-JC1 #prAna #hybrid This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling, working with minors, servicing the public, and access to customers' confidential information. Salary Range: $93,600 - $156,300 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.