Senior Customer Engagement & Retention Marketing Manager

Commvault is seeking a highly motivated and experienced Senior Customer Lifecycle Marketing Manager to join our dynamic customer marketing team. This critical role will be instrumental in driving customer success, retention, and growth by developing and executing strategic marketing programs post-purchase. The ideal candidate will have a proven track record in B2B SaaS customer marketing, with a deep understanding of how to leverage data and automation to enhance customer adoption, engagement, and retention.

You will be responsible for crafting personalized customer journeys that maximize the value our customers derive from Commvault solutions, from initial onboarding through renewal and expansion. This role requires a blend of strategic thinking, hands-on execution, and strong collaboration with cross-functional teams including Product, Sales, Customer Success, and Education Services.

What You'll Do...

• Customer Onboarding & Adoption:
  
  
  
  • Design, implement, and enable (including Customer Success, partners, managed service providers, and professional services) onboarding programs (email, in-app messaging, webinars, content) to accelerate product adoption and time-to-value for new and existing customers.
  • Develop targeted campaigns to drive feature awareness of new capabilities and adoption of purchased products, highlight new product capabilities, and encourage best practices among the customer base.
  • Utilize customer data and analytics to identify friction points in the onboarding process and implement solutions to improve the customer experience.
  
  
  
  
• Training & Education Platform Engagement:
  
  
  
  • Promote and drive engagement with Commvault's training and education platforms
  • Collaborate with Education Services to create and market relevant educational content, webinars, and workshops that empower customers to maximize their use of Commvault solutions.
  • Develop communication strategies to inform customers about new training resources, upcoming courses, and success stories.
  
  
  
  
• Customer Retention & Renewals:
  
  
  
  • Develop and execute proactive marketing strategies to support customer retention and drive high renewal rates.
  • Work closely with Customer Success and the Renewals teams to identify at-risk accounts and implement targeted interventions through marketing touchpoints.
  • Create compelling value-driven content and campaigns that reinforce the ongoing benefits of Commvault solutions and highlight ROI.
  
  
  
  
• New feature and product awareness:
  
  
  
  • Develop strategies and omni-channel campaigns to bring awareness of new products, features, and capabilities to end-users and buyers
  • Create a content strategy to increase awareness and adoption of new products.
  • Collaborate with Product Marketing and Sales to launch new features and products to existing customers, driving early adoption and revenue growth.
  • Identify underutilized capabilities and develop campaigns to drive adoption.
  
  
  
  
• Strategy & Analytics:
  
  
  
  • Define key performance indicators (KPIs) for customer lifecycle marketing programs and regularly report on performance, deriving actionable insights.
  • Leverage marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRM (Salesforce) to build, segment, and execute campaigns.
  • Conduct A/B testing and experimentation to continuously optimize campaign performance and customer engagement.
  • Stay abreast of industry trends, competitor activities, and best practices in B2B SaaS customer lifecycle marketing.
  
  
  
  

Who You Are...

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8-12+ years of progressive experience in B2B SaaS marketing, with a strong focus on customer lifecycle, retention, or advocacy programs or demand gen programs.
• Proven experience developing and executing multi-channel marketing campaigns that drive measurable results in customer adoption, engagement, and retention.
• Demonstrated expertise with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce) or Customer Success platforms like Gainsight.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for various customer segments.
• Ability to leverage Generative AI to accelerate content development and ensure consistency.
• Strategic thinker with a hands-on approach and the ability to manage multiple projects simultaneously.
• Highly collaborative and able to build strong relationships with cross-functional teams.
• Experience in the data management, cybersecurity, or IT infrastructure space is a plus.

Meet the Manager: Caroll Casbeer, Director Global Customer Marketing

You'll love working here because:
* High income earning opportunities based on self-performance
* Employee stock purchase plan (ESPP)
* Continuous professional development, product training, and career pathing
* Generous global benefits

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