Dir, SaaS Mktg Ops & Sales Enablement

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey's health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds.

Marketing Operations

Build and optimize the marketing technology stack (CRM, automation tools, analytics dashboards) to support end-to-end lead generation and conversion. Utilize HubSpot, Salesforce and other necessary marketing automation and sales ops tools. Establish KPIs, attribution models, and campaign analytics frameworks to evaluate and report on performance across channels. Partner with product marketing and demand generation teams to ensure operational alignment with content strategy, targeting, and segmentation. Own data integrity and process rigor across systems (e.g., Salesforce, HubSpot, Pardot/Marketo) to enable clean reporting and scalable campaign execution.

Sales Operations & Enablement

Implement and manage the sales enablement function, including tools, training, onboarding, playbooks, and performance dashboards. Collaborate with sales leadership to refine pipeline development, territory planning, forecasting, and compensation planning. Act as the connective tissue between marketing, sales, finance, and client success to ensure revenue teams are aligned, focused, and accountable. Drive the implementation of best-in-class practices to reduce friction in the buyer journey and increase win rates and deal velocity.

Strategic Leadership

Advise the CEO, Head of Growth and executive team on market and pipeline performance, ROI trends, and operational risks and opportunities. Build and lead a small, high-impact team as NovaWell grows, with a hands-on approach to execution and improvement. Support strategic initiatives including partnerships, M&A integration, and market expansion from a commercial operations perspective.

Education/Experience

• 10+ years of experience in marketing tech and operations, sales tech and operations, and revenue operations.
• Demonstrated success in building marketing and sales ops infrastructure from the ground up in a growth-stage or mid-sized company.
• High School Diploma/GED Required
• Bachelor degree preferred or relevant experience in lieu of degree

Additional Licensing, Certifications, Registrations

Knowledge

Expertise with HubSpot, Salesforce and integrated Mar Tech/RevOps stacks.

Strong leadership, communication, and cross-functional collaboration skills.

Knowledge of account-based marketing (ABM) approaches and best practices.

Experience in behavioral health, health services, or payer/provider ecosystems is a plus.

Skills and Abilities

Your professional background exemplifies the type of candidate who thrives in this role: a hands-on leader with a track record of standing up high-performance technology and commercial operations functions, scaling infrastructure during periods of high growth, and aligning cross-functional teams toward shared outcomes. You are:

• Analytically rigorous. You bring deep fluency in marketing and sales metrics and can build dashboards, reports, and narratives that translate data into action.
• Systems-savvy. You've implemented and optimized platforms like Salesforce, HubSpot, Outreach, or Marketo, and know how to make them work together to drive growth.
• Strategic and scrappy. You are equally comfortable in the boardroom and the back-end of a CRM system. You see the big picture and aren't afraid to get your hands dirty.
• Collaborative. You build bridges across departments and break down silos to drive integrated growth strategies.
• Experienced. You've worked in B2B healthcare, health tech, or services businesses, especially in private equity-backed or high-growth environments.

Salary Range:

This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes:

• Comprehensive health benefits (Medical/Dental/Vision)

• Retirement Plans

• Generous PTO

• Incentive Plans

• Wellness Programs

• Paid Volunteer Time Off

• Tuition Reimbursement

Disclaimer:
This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.